I purchased the most recent El Bulli cookbook over a month ago and had the intention of writing a book report for the forumites to enjoy. Over a month later, I am still at a loss for words as how to do this both concisely and comprehensively. To be honest, every page informs, yet begs innumerable questions. So, I have decided to break it up into the smallest components possible and let everyone comment. This should be fun for all, and might coax some of my restaurant brethren out of the lurking closet (YES YOU!)
I guess the first topic should be the creative process by which they adhere. This fascinates me most, because they go to great lengths to explain it, and I am most interested in the fishing pole and not the fish. They close their doors for half the year to focus on creation and they seem to feel that it is one of the keys of their success. They even call their pullout 'evolutionary analysis.' I have adapted, as best I can, this model to our cocktail development project, and have found it very useful. The word 'evolutionary' seems quite appropriate, because I keep thinking of ways to improve the method by which the project is organized, like they do.
There is no pecking order. No ego. Only a sense of almost childlike curiosity. Ferran is the face of a group of equals, and every idea is explored, no matter how unusual. This is tantamount to their innovation.
They study the work of other chef's in every culinary tradition. It seems an expansive base knowledge and openness to alien cuisines leads to a very wide palette from which they can paint.
They think about the dining process. For example, what if a BLT sandwich was eaten, say, like bouillabaisse. You could be given a small slice of artisanal bread (which you eat in it's purity,) then you would be given the freshest, rarest tomato, Then hand cured serrano... Or, what if you had to eat mousse with a spoon wrapped in burlap?
I could keep going, but I beg of the forumites this question: Do you have any creative techniques that work for you? Is there an example of creativity that you have seen that begs the question, 'where did they think of that?' Perhaps you work where a creative process is used that you would like to share?