Roger A. Baylor wrote:I like the word, the slogan, and the meaning it conveys. That's one discussion, and probably turns on a more through examination of demographic stats than I'm aware exists in the public domain. Another discussion is whether "weird" is being marketed in optimum fashion.
In short: A youthful taget audience probably doesn't care about a Southern strategy, and also probably "gets' weirdness in the implied context. An older demographic probably finds "weird" confusing. I'm seeing a lot more of this stratification in the craft beer target audience than I thought was the case, and am murking my way through it at present.
Just my two cents.
Becky M
Foodie
1093
Sat Jun 07, 2008 5:02 pm
the other side of the river.....
Robin Garr wrote:It might be worth remembering that we stole the "Keep _____ Weird" concept from Austin.
Robin Garr wrote:Personally, I would HATE the idea of seeing us marketed as a "Southern" city. For a lot of us who grew up in the urban area, there's only a touch of the South about this place. We have a much more complicated - and interesting - cultural heritage mix.
Matthew D
Foodie
1347
Sun Jun 22, 2008 11:22 am
No Longer Old Louisville
Users browsing this forum: AmazonBot 2 and 2 guests