through frequent media advertising and promotions.
In my humble opinion, this is a good 5 day Beatles music event (Thursday to Monday) at the Belvedere, except for the extremely limited food choices (mostly deep fried "fair" food)
and drinks.
(Sponsored by the C-J and Coors swill. Yuck!

However, I have purchased BBC beer from a lone Tap Room cart at previous festivals.
But I could not find the BBC cart at the event last year.
Was "forced"

BTW, I have no financial connection to Abbey Road On The River, bands, vendors,
media/advertising /public relations, or any restaurants/pubs.
In fact, "some say" that I am totally disconnected.

Just a fan who enjoys good music, food, and craft beer!
Abbey Road On The River - Louisville, KY
May 22-26, 2008 schedule, bands, maps, tickets and more:
http://www.abbeyroadontheriver.com
$20.00 General Admission - All day Thursday
$25.00 General Admission (Friday - Monday)
$5.00 to $10.00 off General Admission coupon
Free 21 years old and under ticket coupon (with adult ticket purchase)
http://www.courier-journal.com/apps/pbc ... 9980501001
Also:
Ages 5 and under always admitted free.