by Andrew Mellman » Wed Feb 17, 2010 12:44 am
Don't want to beat this to death; not relevant, and not the purpose of the forum.
If you read down the page you cited, about a third of the way down is a section on what to do if you run into what you think is a deceptive ad. The FTC lists several steps to take, the LAST of which is to contact them! While technically they have the right to stop advertising (under US Code, using rules of executive branch agencies, NOT under any specific law called "truth in advertising"), as it usually takes them months or even years to accomplish it they recommend going to the National Advertising Division of the Better Business Bureau (which self-regulates all national advertisers, along with the ANA). In fact, if you look up cases in which the FTC has become involved, you will find that the majority (maybe 99%?) the losing company announces that - as it's ads have already run their course and been pulled - they will not appeal the decision!
"Truth in menu" laws are such a mixed bag that comment is not meaningful. Many states (e.g.: California) don't have any, and in some states consumer protection statutes are so strict that they would be superfluous (also California!). In general, though, while action against such labeling can bring in state or local governmental or quasi-governmental bodies, the statutes really provide platforms for private individuals to sue in tort.
In other words, you should watch out for yourself, and do NOT rely on various governments to protect you, whether ordering from a restaurant menu or seeing a commercial on TV.
Andrew Mellman