by Andrew Hutto » Mon Jan 11, 2010 8:05 pm
hey all,
\just an f.y.i. on the louisville originals rewards card. we started this program officially on march 1st, 2009. from the onset of the program, 'til december 31st of '09 we have had 11,358 people sign up for the card. those people have visited our member restaurants 78,461 times. they spent $3,121,871.00 in that time. we (the louisville originals ) have redeemed $87,403.00 in rewards, or .028% of louisville originals card driven sales.
i believe that the sign at august moon says that "you may only redeem 20% of your total check" with your louisville originals points. that is being addressed with them. it is against the spirit of the program. redeeming points, up to $100.00 is part of the program.
our group pays the $100.00 per month, per restaurant, fee to run this program. the real cost to the restaurants is when points are redeemed.
dean corbett was thinking about dropping out of the group, but is currently re-thinking that decision.
they probably decided not to offer points while their decision is being finalized.
we have meetings every two weeks that are open to all of our members. there are huge benefits to being a l.o. member, but the owner / manager has to take the time to become informed. we sold close to $225,000.00 in l.o. gift cards in 2009 that our members get reimbursed at 100%. better than a credit card! that alone covers the cost of membership.
we have numerous systems in place to prevent abuse of the program. in 78,000 visits and l.o. transaction, there have been only a few that have come to light. a server at one of our members was "hooking up" one of his friends. he lost his job over it. another restaurant was adding points for catering jobs, which isn't allowed. the restaurant where that person redeemed points was repaid by the restaurant that issued them.
we get daily transaction warnings, if something seems unusual and we also have the server numbers, etc.
problems with our website only happen around our discount g.c. program when they go on sale. it has been there through two different vendors and we are always trying to make it as smooth and seemless as possible!
thanks, andrew