Keep Louisville Weird campaign

One of the more humorous , I guess, marketing slogans Louisville has had in my recent memory involved its name.

Louisville.
Loo-ee-vill
Lu-i-vill

Something along those lines. They were big banners hung , usually at the airport, and I remember laughing to myself the first time seeing thinking they were quite effective.

I also saw a campaign was very good, but I guess it was a hard campaign to promote because it didn't last long.

Personally, I would HATE the idea of seeing us marketed as a "Southern" city. For a lot of us who grew up in the urban area, there's only a touch of the South about this place. We have a much more complicated - and interesting - cultural heritage mix.

This ^.

One of the more humorous , I guess, marketing slogans Louisville has had in my recent memory involved its name.

Louisville.
Loo-ee-vill
Lu-i-vill

Something along those lines. They were big banners hung , usually at the airport, and I remember laughing to myself the first time seeing thinking they were quite effective.

I also saw a campaign was very good, but I guess it was a hard campaign to promote because it didn't last long.

The Louisville, Loo-ee-vill, Loo-a-vull campaign lasted for a long time, at least 5 years if not longer.

When I return home 6+ years ago after an 18 year stint in Nashville, I found the Keep Louisville Weird campaign funny, intriging and informative. I will not hesitate in the least patronizing a an establishment that takes part in it because I feel that I will find a fun, friendly and enlightening atmosphere.

Keep Louisville Weird???? Hell yes!

Boy, I can't wait until we move to L'ville. We have been working on it for a couple of years as you may or may not know. Don't let the word throw you. Weird offers the possibility for getting into something more unique...more then a clique...more then a comfort zone. It offers the opportunity to explore. And what could be more fun and interesting then to look at anything from more then one side?

Personally, I would HATE the idea of seeing us marketed as a "Southern" city. For a lot of us who grew up in the urban area, there's only a touch of the South about this place. We have a much more complicated - and interesting - cultural heritage mix.

Ditto!!

What Robin and Roger said.

I think the 5 names Louisville program was quite good. and I like the "weird" program as well, its certainly better than "possibility city"

I can come up with one pretty easy

Imagine this in a big fancy font all tricked out centered and all that jazz

Louisville
More than Bats, Bourbon, and the 'breds.
Come see what were about

Louisville
More than Bats, Bourbon, and the 'breds.
Come see what were about

Would that be thoroughbreds, or inbreds?

[Robin Garr]

Would that be thoroughbreds, or inbreds?

"Booze, Blunts and 'billies"?

Boy, I can't wait until we move to L'ville. We have been working on it for a couple of years as you may or may not know. Don't let the word throw you. Weird offers the possibility for getting into something more unique...more then a clique...more then a comfort zone. It offers the opportunity to explore. And what could be more fun and interesting then to look at anything from more then one side?

Personally, I would HATE the idea of seeing us marketed as a "Southern" city. For a lot of us who grew up in the urban area, there's only a touch of the South about this place. We have a much more complicated - and interesting - cultural heritage mix.

Ditto!!

What Robin and Roger said.

I happen love the South, the food, the climate, and the people...and I would prefer that Louisville not be advertised as a Southern city for very different reasons. Primarily because Louisville is not in the South - Louisville is a bastard child of the midwest with an identity crisis...maybe weird isn't so bad after all.

So is Shively an urban area? Park Duvalle? Deer Park? Clifton? Portland?

I don't know of a particularly "urban" area in our fair city...I know a couple of streets and neighborhoods with nice restaurants, antique shops, second hand clothing stores and the like, but that is a relatively small segment of the city as a whole. I lived on Lucia Avenue for 12 years and never felt as if I were in an "urban" area. Even 5th and Market doesn't feel all that urban to me.

Louisville is a "big small town" and a great place to raise a family. It's got great restaurants, nice parks, and an affordable high standard of living. I was born here and choose to live here, but it's not St. Louis, Chicago, Atlanta (in the South BTW), or even Cincinnati in terms of urbaneness. To suggest that Louisville is a posh and sophisticated city borders on laughable.

Todd Antz wrote:
Would that be thoroughbreds, or inbreds?

"Booze, Blunts and 'billies"?


now robin that sounds more like it should be sent to the kentucky board of tourism, wed get more attention than "unbridled spirit"

I grew up in the Highlands. Grandmother lived on Morton; cousins on Douglas Blvd; my family, across from Bowman Field.
We ate out. Went to the movies, museums, concerts, attended UL bball, traveled, were mostly Democratic and moderate to the left. Barely middle class. It really hasn't changed much in all these years. Just gotten better. And I think that the Highlands is the soul of Louisville. And I think keep Louisville wierd is so much better than the Lou campagin - friend of Lou. I joined but I'm not a fan.
I like THE VILLE. That is my favorite name for Louisville.
When people outside of the city didn't know about Louisville - including the Derby - they knew about UofL basketball (and Denny Crum). (I found that out when I traveled while working for KFC back in the 90's.)
I would like to see a campaign to capture the Highlands. Bardstown Road. Cherokee/Seneca Park. Near downtown area. Which gets into downtown, Old Louisville. Some of the most wonderful home settings are at the end of the Broadway around/near Chickasaw park.
How about City of Neighborhoods - wierd wouldn't work with that, would it? I don't want to be known as the little sister of somebody. The Portland of the Midwest. The Charlestown of the Midwest.
This whole North/South thing too. I think we take the best of both, but also use that as excuse to not do somethings correctly sometimes - bridge, arena, etc.
We are a very complicated city. Still not big yet. But certainly not small. JAR? Just About Right?
We're JAR

I was recently in suburban Atlanta, and, on the street I was on, I could just have easily been on Shelbyville Rd. I've had the same experience in New Jersey, Phoenix...you get the idea. The plants might change, but everything else is the same.

"Weird" in this context means the opposite to me. I'm proud Louisville is so weird. City of possibilities sounds so...corporate and lame.

I actually also think of Shakespeare's weird sisters, but, then again, I'm a nerd.

I prefer not to assign one particular area as the soul/Heart of Louisville.Simply because other areas in Louisville may have more value, personally, than one designated place.

I prefer not to assign one particular area as the soul/Heart of Louisville.Simply because other areas in Louisville may have more value, personally, than one designated place.

agreed

Would that be thoroughbreds, or inbreds?

"Booze, Blunts and 'billies"?

OMG!!!