I'm almost positive I know what restaurant this is based on your description of the coffee service, and yes, I agree that it's a little outrageous to charge $2.50 a cup for coffee when it is sitting out there for patrons to enjoy while they wait. Last time we went my husband couldn't understand why I ordered a mug of coffee when I could just refill from the lobby
There is a school of thought that says charge MORE and people will flock to you because they believe they are getting something special. I think that philosophy may work, but only for a short time. Take, for example, the new Calistoga Grill. Keep in mind I have not been there but based on reviews from those I trust the prices sound inflated for the quality of food being served. It many succeed due to the depth of the pockets backing the venture, but I think most people are smart enough to figure it out after a few visits.
I always say that the key to any business' success or failure lies in two words - PERCEIVED VALUE. People have to believe that they are getting a fair deal for what they are purchasing. This helps explain the success of places like Cheddar's, which serves mediocre food in huge portions. People, especially those of us with young kids, are much more likely to dine somewhere with enormous portions of bland food (sad, but true). This is why those of us with independent businesses have to work even harder to prove that truly good food, food that you actually WANT to eat, does not have to cost an arm and a leg.
I applaud you, Ellen, for continuing to dine out and support the local economy, and I implore local restauranteurs to keep "perceived value" in the back of your mind, even as you don't cater to the common denominator. We don't have to stoop to Applebee's prices and quality (or lack thereof), but we can't let people think they're being fleeced on a glass of tea or soda. There has to be a middle ground.