Devino's Downtown "C" Rating

$5 bottle of wine

Amy,

Did you really mean that the Wed Happy Hour special was $5 a bottle, or is it special bottles that are $5 a glass? Either would be a deal....

Deb

Its $5 bottles. Azelea used to do a similar thing, i think it was half-off bottles, on Wednesdays.

Heehee, yes, a bottle. Last Wednesday they were busy too.

WOW, 5 dollars a bottle. I could take 50 dollars, hit the Bison Company, Creation Gardens and STILL have plenty of money for wine and food at DeVino's. What a great bargain.

[Robin Garr]

Heehee, yes, a bottle. Last Wednesday they were busy too.

The question, of course, is what's in the bottle. I'm thinking they're doing basic stuff here - Beringer White Zin, Mondavi Coastal, Gallo of Sonoma, what have you, which would normally sell for $10 a bottle retail, $15 in restaurants, and cost the restaurant about $4 retail.

Tell me they've got some interesting European artisanal wines going for $5, and I am so there ...

I *believe* it's Jacob's Creek wines.

[Robin Garr]

I *believe* it's Jacob's Creek wines.

Okay, thanks, Amy! That's a decent but, as I suspected, very inexpensive Australian mass-market wine from a large producer. I'm not sure of its local retail price, but Wine-Searcher.com indicates that it sells widely around the US for as little as $5 or $6 RETAIL for a full bottle. That means that a restaurateur buying wholesale is probably paying about $3 for it, maybe less if they made a largish buy.

Here's our Wine-Searcher link to "Jacobs Creek" ...

http://www.wine-searcher.com/find/Jacob ... g_site=WLP

How about this for hotel pricing: a 2006 BV Costal Estates Pinot Noir, with all the extras built in for room service, for $54?! I'm guessing this is a $15 retail bottle. Downtown Atlanta is a bit pricey ...