The WSJ has a nice article on page B1 of Thursday's paper talking about the efforts GE is making to ensure that Monogram appliances have a place in the minds of high-end buyers. It had prominent mention of Joe Castro and what his role is at GE. I didn't link it because I assume it is a subscription article (and I failed to log off the site and search then). Anyway, if you have access to the hard copy take a look. It may be worth trying the site to see if it's on the free pages.
http://www.wsj.com