by Roger A. Baylor » Mon Jul 14, 2008 10:58 am
I posted the following on my MySpace blog today. Some of you won't like it, and I couldn't figure out a way to insert "fungible" although I was going to try and rhyme it with "bungee cord."
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In the beer world, today's big news is that InBev agrees to buy Anheuser for $50 billion.
Big deal?
Not at all.
Not one bit of it has the remotest thing to do with beer, as opposed to shares of stock and the sort of big business news that makes fetishists giddy. Sorry, but I'll take my kinkiness in bed – where it matters.
The useful thing all this has accomplished is to expose so many Americans as hypocrites. Already they clamor about foreign-this and foreign-that, yet dutifully troop off to Wal-Mart to buy Chinese plastic at every opportunity. Now, with the "American icon" Budweiser falling into the hostile hands of a Belgo-Brazilian consortium, there's a predictable din, and yet none of them gave a damn when A-B bought into Chinese and Mexican breweries, and tried to buy Budvar in the Czech Republic.
What about their national icons?
I'm doing my best to suppress a yawn as big as distance between Budweiser and anything truly worth drinking, and remind readers that all these good ol' boy Americans never minded at all that A-B has always been just the same type of rotten-to-the-corporate entity that they'd slam their Bud Lights on the bar top to abuse as they were being downsized and sold to the highest bidder.
Nor did they care during A-B's march to the top, when its carnivorous tactics chewed up and spit out countless small, local competitors – locals just like the Confederate-flag, waving, tobacco-chewing, gun-toting Bud drinkers, who've never grasped the irony and probably never will.
That's why I gleefully point out: Very soon none of the "big three" – Coors, Miller or A-B – will be independent and American owned.
The perfect time to switch to locally-brewed beer, don't you think?
As my friend Brandon has noted, it's the patriotic thing to do.
Roger A. Baylor
Beer Director at Pints&union (New Albany)
Digital Editor at Food & Dining Magazine
New Albany, Indiana