by Bill Samuels Jr » Wed Apr 16, 2008 4:30 pm
I appreciate Greg R’s offer to boycott Brendan’s as a result of their longtime boycott of Maker’s Mark. But, it is just not the right thing to do. Owners of these establishments have their right of free speech in our free society and I respect that. I even respect the fact they are excellent restaurateurs by any measure.
Now let me take a moment & explain what caused what some might say was an overreaction on their part.
It goes back 5 or 6 years ago when former Louisville Mayor Dave Armstrong was trying to entice the Baltimore based urban development group, Cordish, to accept the challenge of helping him revitalize the downtown area by developing an entertainment district along 4th Street. The Mayor reached out to the business community – particularly those of us with strong local brands – to help by lending our brand name to an establishment within the district. Maker’s was chosen since it has a reputation as a premium Kentucky bourbon around the world. As an active member of our local Chamber of Commerce (having recently completed a term as Chairman), I jumped at the chance to help our community.
Cordish wanted to name one of the venues …”the Maker’s Mark Bourbon House & Lounge”. We said fine so long as 1. the lounge would be the finest bourbon bar in the country (we thought it ought to be in KY) and 2. all other fine bourbons produced in the commonwealth would be equally represented and that their respective master distillers would always feel welcome at the Lounge. It is also important to know that no money changed hands between ourselves & Cordish as a result of our allowing them to use the Maker’s name on the door. The Maker’s Lounge is totally owned by the Cordish Company & has been so successful that its twin sister will be opening next week in Kansas City.
That is the story of why we got involved with the development of downtown Louisville thru lending our name of one of the venue’s in 4th Street Live.
To all the Maker’s fans out there who are inconvenienced when visiting one of these establishments, I ask that you not take any spiteful actions. These men are outstanding citizens of our community, tremendous at employing their craft and possibly someday we may be able to sit down & have a good laugh over the whole thing. That is until they find out my ancestors were followers of William of Orange.
Take care & thanks for listening.
Bill Samuels, Jr.