Starbucks plan to purchase upscale coffee system maker Clover has created a lot of unrest among independent coffee houses, upscale restaurants, and others. Once the deal is done, the pricey machines will not be available to other than Starbucks locations.
Foodie
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Sun Jul 15, 2007 9:10 pm
850 main street, charlestown, indiana
Matthew Crow wrote:Who cares about the Clover...
Who the hell can afford a 20,000$ coffee maker other than Starchucks? Or the best of the best on the coasts.
Would you be willing to pay $5 or more for single origin single brewed Clover cups of coffee? even at that price a shop would have to sell some 4,000 cups just to pay off the machine. If you lower the price then raise the number of cups sold.
I don't have a single customer that even knows what a clover is, let alone cares.
The Clover makes a great cup but it's like the uber-cool Segway, a niche product.
Maybe Stabucks can make them work and make them profitable on a national scale? They are the mass market. It would be good for coffee drinkers nationwide if they can pull it off.
But will they be selling an 8oz cup of Clover coffee for a dollar or even two??
I doubt it. I have no fear of the clover or starchucks.
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