I have to say I've soured a bit on the Maker's Mark experience. I joined the Ambassador program many years ago and always enjoyed getting a small gift every December, and every 2-3 years, I would take advantage of the free tour that was offered to those who had attained Ambassador for Life status. I attempted to book a tour a few weeks ago, and it appeared I was not able to book a complimentary tour. I reached out to Maker's, and was informed that:
“Ambassador for Life” is actually not part of the program anymore... Unfortunately, free tours and discounts are also no longer part of the program either.
Confusingly, they went on to say that:
We heard from Ambassadors that you guys wanted more from the program after your barrel journey and we totally agree. After all, the best part about Maker’s Mark is what happens after the barrel matures! So, we’re on a mission to extend your Ambassador experience for years to come.
I'm not sure how reducing benefits is providing "more from the program." The free tours and gift shop discount were a great way to "extend the experience for years to come." Sounds like corporate doublespeak to me.