BurgerIM fights off challenges to bring the burgers

[Robin Garr]

BurgerIM fights off challenges to bring the burgers

BurgerIM's lamb burger in a lettuce wrap and an Angus beef burger offered a mix-and-match experience.


If you’ve been wondering about the odd name of that new gourmet-style hamburger joint in the Vogue Center, wonder no longer: The Hebrew plural ending “-im” on the English word “Burger,” yields “BurgerIM,” a crafty way to make a common word a trademark.

We brought home a bunch of burgerim, er, burgers, the other day and found them estimable, particularly considering the double whammy that the franchise owners have had to face during their first months in business.

First, while the husband-and-wife team of Veronica Michel and Nirmal Raj were busy converting the former The Artist in You shop to fit the restaurant, the four-year-old parent corporation, California-based Burgerim Group USA, collapsed.

“Burgerim was once one of the hottest, fastest-growing brands in the U.S.,” the industry journal Restaurant Business reported January 20. “Then its founder left the country, leaving behind a wreckage of unpaid workers, bankrupt franchisees and others struggling to make it work.”

Ouch.

Still, like other individual franchisees around the country, Nirmal and Michel persevered. They got everything done, and scheduled their grand opening for March, just days before the pandemic locked down the state’s restaurants.

“Yes, we did open BurgerIM in Louisville the week before the pandemic hit,” Veronica Michel told the HotBytes Forum. “The corporate had their own mishaps. While they are fixing their act, we are doing everything we can to make it right within Louisville. We have received overwhelming support from the community and are very grateful for that.” Add my voice to that chorus of support. ...

Read the complete article on LouisvilleHotBytes,
http://www.louisvillehotbytes.com/burge ... gs-burgers

You'll also find this review in LEO Weekly's Food & Drink section today.
http://www.leoweekly.com/category/food-drink/

BurgerIM
3733 Lexington Road
The Vogue Center
901-1101
http://burgerimlouisvilleky.com
https://facebook.com/BurgerimLouisvilleKY

Those onion rings look to be worth the trip in from Oldham Co!

[Robin Garr]

Those onion rings look to be worth the trip in from Oldham Co!

Panko!

Those onion rings look to be worth the trip in from Oldham Co!

They're incredible.

I went last night, had two 3 oz. samplers of the Dry Aged BBQ and the Spanish. Planned on getting the latter only, glad I didn't as the BBQ one was much better, though both were good. Fries were fine, but bland -- will get the rings next time. Thanks for the tip!

For those who don't want to dine in and (like me) think burgers are not good carryout food, they do have spaced outdoor seating, which they may or may not share with Coals. Mostly empty inside on Weds., but the outdoor was doing well. Good temperatures coming up for outdoor dining, so I wanted to pass that along.

I'd like to try this place, but Google says the wait times are often very long. Can anyone comment on their experience?

[Robin Garr]

Nathaniel, I can’t speak to walk-up ordering, but we did a phone order for curbside pickup, and they ran it out as soon as I got there and called in.

[Robin Garr]

Nathaniel, I can’t speak to walk-up ordering, but we did a phone order for curbside pickup, and they ran it out as soon as I got there and called in.

Nathaniel, I can’t speak to walk-up ordering, but we did a phone order for curbside pickup, and they ran it out as soon as I got there and called in.

Concur with Robin. The four (4) times we have ordered curbside there has been no wait. The Spanish Burger is outstanding!

Thanks! Google is saying an hour and 30 minute wait during prime lunch/dinner times and thirty minutes to an hour at most other times. I think Google is just off on this one.

I tried to order a Travis Scott burger at McD's tonight, and they gave me a regular Quarter Pounder with cheese.

[Robin Garr]

I tried to order a Travis Scott burger at McD's tonight, and they gave me a regular Quarter Pounder with cheese.

I've been three times at lunch; masked up to order at the counter then sat on the patio. Never had to wait more than 10 min for my food, and it's all been quite tasty.

We finally made it to Burgerim on Monday night and it was AWESOME!!!! I had the Dry-Aged burger (bacon, BBQ sauce, onion ring & cheddar), hubby had the Breakfast burger (fried egg, bacon, cheddar, onion & maple aioli), and kiddo had an Agnus burger w/ cheddar. The sides were equally as good. Hubby had the garlic aioli fries - creamy and flavorful. Kiddo and I LOVED our onion rings - beautifully golden, crunchy and not greasy. Service was wonderful - everyone was masked and very friendly. We saw tables being thoroughly wiped down after each group left. We ate out in the patio area and enjoyed every minute! Hopefully they can use heaters on the patio as it gets cooler, as it is a nice little space.