Welcome to the Louisville Restaurants Forum, a civil place for the intelligent discussion of the local restaurant scene and just about any other topic related to food and drink in and around Louisville.
User avatar
User

Robin Garr

{ RANK }

Forum host

Posts

20752

Joined

Tue Feb 27, 2007 2:38 pm

Location

Crescent Hill

Papa John's files for a new logo

by Robin Garr » Mon Sep 24, 2018 9:45 am

Papa John's has filed application to trademark a new logo, distancing itself from the old brand. I'm not sure it's likely to win any awards for great design, but it's a start. :)

Story in AdAge.

pjlogo-new.png
New Papa John logo
pjlogo-new.png (217.59 KiB) Viewed 762 times
User avatar
User

RonnieD

{ RANK }

Foodie

Posts

1852

Joined

Thu Aug 23, 2007 12:09 pm

Location

The rolling acres of Henry County

Re: Papa John's files for a new logo

by RonnieD » Mon Sep 24, 2018 10:24 am

Wow. That's pretty ugly. Matches what they serve and call pizza.
Ronnie Dingman.
Head Cook, The Kitchen at Gerstle's Place
User avatar
User

Stephen D

{ RANK }

Foodie

Posts

2104

Joined

Sun Feb 03, 2008 3:41 am

Location

Lyndon, Ky

Re: Papa John's files for a new logo

by Stephen D » Mon Sep 24, 2018 4:08 pm

I saw a smart ad, where they showcased all of the people that really are 'Papa John's.' Brilliant. Change the name and keep this sort of thing up- people will understand.

https://www.youtube.com/watch?v=NsUOWFvk0dw
Cuvee Wine Table
Mixologist, Sommelier, Chef
User avatar
User

Carla G

{ RANK }

Foodie

Posts

2689

Joined

Mon Sep 28, 2009 9:01 am

Re: Papa John's files for a new logo

by Carla G » Mon Sep 24, 2018 5:00 pm

Good for them for the rebranding effort but....yeah....that logo is lame. Like, why didn’t someone stop them?
"She did not so much cook as assassinate food." - Storm Jameson
User avatar
User

Robin Garr

{ RANK }

Forum host

Posts

20752

Joined

Tue Feb 27, 2007 2:38 pm

Location

Crescent Hill

Re: Papa John's files for a new logo

by Robin Garr » Mon Sep 24, 2018 7:22 pm

Carla G wrote:Good for them for the rebranding effort but....yeah....that logo is lame. Like, why didn’t someone stop them?

A guy who worked there in the '90s said on the HotBytes FB page that Papa's actually floated that logo back in the '90s. Maybe they're just not trademarking it for some reason. ??
User avatar
User

TP Lowe

{ RANK }

Foodie

Posts

1944

Joined

Fri Mar 02, 2007 6:00 am

Location

Shelby County

Re: Papa John's files for a new logo

by TP Lowe » Tue Sep 25, 2018 7:35 am

Surely they wouldn't actually use that. Retro it ain't.
User avatar
User

Mark R.

{ RANK }

Foodie

Posts

3907

Joined

Mon Apr 09, 2007 12:02 pm

Location

Anchorage, KY

Re: Papa John's files for a new logo

by Mark R. » Tue Sep 25, 2018 12:34 pm

If they are going to rebrand, they really need to do it extensively, not just take away the ' and go to that terrible looking idea for a logo. I'm actually not so sure the whole thing about getting rid of Papa himself isn't just a result of an internal struggle in the company. Some reports I've read about what he said were that he was only repeating something that somebody else said previously (I read who but I forget right now). I'm early like their pizzas anyway I really don't care about what happens to them but it's a shame to see a large recognized brand like that struggling.
Written using Dragon NaturallySpeaking

"Life is short. Drink the good wine first"
no avatar
User

Richard S.

{ RANK }

Foodie

Posts

526

Joined

Fri Mar 02, 2007 1:47 pm

Re: Papa John's files for a new logo

by Richard S. » Fri Sep 28, 2018 9:46 am

I can imagine this logo on a box of generic frozen pizza at Sam's Club.

Who is online

Users browsing this forum: No registered users and 12 guests

Powered by phpBB ® | phpBB3 Style by KomiDesign