by GaryF » Tue May 08, 2018 1:39 am
This will be fun to watch- go Griffin!
Alright, friends, family, and followers, I have an announcement to make. It’s gonna be an over-share so STRAP IN.
Tonight we offered alcohol at cost (plus a penny, shout out to ABC, we stay legal and love y’all). We were busy. Like, the third busiest Monday we’ve ever had.
So I make the joke, right?
“Maybe we should offer alcohol at cost (plus a penny, shout out ABC) EVERY night.”
Then I started looking at the numbers.
We don’t make any money off alcohol anyway. And it’s a totally reasonable mark up! But I think there’s this stigma of like... what things are supposed to cost. For instance, you go out to Joe’s Diner or Reggie’s or whatever, and you have zero problem paying $30 for a bottle of something objectively terrible like Apothic Red, but then you get a super well thought out, delicious bottle of sake that happens to be half the size and you’re like “FIFTEEN DOLLARS???? WHAT???? THIS IS LUDICROUS. ITS A SCAM”.
Well, it’s not a scam. But I do understand your plight.
So let’s level.
I don’t make any money off alcohol anyway. I’m selling it at fire sale prices RIGHT NOW. So rather than fight about it, or attempt to educate, which you don’t need or want from me anyway, i’m gonna go the opposite direction. I’m taking it a step further.
For the month of June, any alcohol you buy. And I do mean ANY ALCOHOL YOU BUY. I’ll sell it to you at cost (plus a penny, shout out ABC, we love y’all and appreciate the hard work you do), provided you buy at least $9 worth of food.
There is no catch. This is not a joke. This is a win/win, for you and I. Alcohol makes up 7% of my sales. I undercharge for it anyway. It’s quick service, so I don’t have to staff a Somm or bartenders, we literally just open a bottle and hand it to you. I don’t need to do things like everyone else. I’m in a unique position as a restaurant owner, and, you, as my guest, are in a unique position to capitalize! I might as well make way less money on my alcohol (but still make money on it, shout out ABC) and put your butts in my seats, sell you our delicious (I admit, I’m biased) food, and WE ALL GROW AS HUMAN BEINGS.
So, like, yeah. Month of June. We’ll see how it goes. Maybe I’ll make this a permanent thing. Maybe I’m an idiot and it won’t work. I truly don’t know.
I do know, you won’t want to miss these DEALS.
Much love,
Griffin Paulin
Owner/Operator