Just my two cents- I don't drive (former big city gal) so I used cabs in this town for years (btw, my favorite drivers were the "foreigners"- there is an amazing group of Mauretanian drivers in Old Louisville who were great about opening my door, helping me get my groceries to my door, watching that I got in safely, etc.- the Kentucky drivers never did anything like that) but I have switched to Lyft, mostly because the drivers arrive MUCH faster (5-10 minutes instead of 20-30).
I love how friendly the Lyft drivers are and I have had great talks about favorite spots in town (with both my local and foreign drivers- not everyone who drives for these companies are Louisville born and bred. Being foreign myself, it is one thing I love about the service- getting to chat with people from ALL over!
).
As a patron, I don't love the idea of someone getting a kickback for suggesting certain places. When I ask, I hope that the answer would be heartfelt and personal, not inspired by free meals and the like. I hate this "arrangement" at hotels and now tell the concierges I would like to know where they would eat on break and not where they are paid to send me. It has made all the difference in the quality of places that I visit in other cities!
I'm sorry that so few riders tip. As someone who worked in the service industry, I tip my drivers like I tip my servers- always and generously!