Brazeiros Churrascaria opens March 31; other 4Sl news

[Robin Garr]

FOURTH STREET LIVE! TAKES IT TO THE BIG STAGE FOR A MONTH LONG CELEBRATION

Grand Opening Celebrations of Brazeiros Churrascaria and Tavern on Fourth
Plus a Pre-Derby Concert Series Featuring Buckcherry, O.A.R., and Montgomery Gentry

LOUISVILLE, KY (March 13, 2014) – Fourth Street Live! enters its second decade of
operation announcing a huge pre-Derby concert series starting Saturday, March 29th
through Saturday, April 26th, which features three nights of world-class
entertainment and high-energy concerts from several nationally acclaimed artists.
Highlights of the celebration include a return to the Live! stage by Buckcherry on
Saturday, March 29th at 8:00 p.m. EDT, a rock performance by O.A.R. kicking off the
grand opening of Tavern on Fourth on Friday, April 11th at 8:00 p.m. EDT, and a
country music show by Montgomery Gentry on April 26th at 8:00 p.m. EDT.

For the complete list of the events see the calendar below and visit
www.4thstlive.com. Follow the conversation on all events at Facebook/Fourthstlive,
Twitter/Fourthstlive, or Instagram/Fourthstlive.

Saturday, March 29th: Concert on the Live! stage featuring Buckcherry
Fourth Street Live!’s biggest rock band from 2013 returns to the Live! stage.
Buckcherry has recorded platinum selling albums while touring all over the world.
Known for singles such as “Sorry”, “Lit Up” and “Crazy B*tch”, Buckcherry’s high
energy live shows sell out annually. The concert will begin at 8:00 p.m. EDT and
attendees must be 21 and up after 7:00 p.m. EDT.

Monday, March 31st: Brazeiros Churrascaria grand opening:
Brazeiros brings a modern interpretation, yet an authentic experience, of Southern
Brazil's
centuries-old gaucho heritage. For more information visit Brazeiros on Facebook or
www.brazeiros.com.

Friday, April 11th: Tavern on Fourth grand opening
New to Fourth Street Live!, Tavern on Fourth’s Grand Opening celebration will
feature a performance by O.A.R. on the Live! stage. Known for their live
performances, as well as Platinum singles “Shattered (Turn The Car Around)” and
“Love and Memories”, O.A.R. has played to sold out crowds at Madison Square Garden
and across the country. The celebration will begin at 8:00 p.m. EDT and attendees
must be 21 and up after 7:00 p.m. EDT.

Saturday, April 26th: Concert on the Live! stage featuring Montgomery Gentry
An American country music duo composed of vocalists Eddie Montgomery and Troy
Gentry, both natives of Kentucky. Their albums have produced more than twenty chart
singles for the duo on the Billboard Hot Country Songs charts. The party starts at
8:00 p.m. EDT and attendees must be 21 and up after 7:00 p.m. EDT.

Derby Week Concert announcements! Mark the calendar for this year’s concerts to be
announced on Wednesday, March 26th!

It's an interesting concept restaurant that I'm glad of coming to Louisville, the problem is where it's located! While I prefer local restaurants instead of chains I'll definitely go to a chain for a different experience on occasion and I'm not normally picky about where a restaurant is but 4SL is an exception to that! I've heard of a couple of other Churrascaria's are going to be coming to Louisville so I guess I'll have to wait for them to open.

It's an interesting concept restaurant that I'm glad of coming to Louisville, the problem is where it's located! While I prefer local restaurants instead of chains I'll definitely go to a chain for a different experience on occasion and I'm not normally picky about where a restaurant is but 4SL is an exception to that! I've heard of a couple of other Churrascaria's are going to be coming to Louisville so I guess I'll have to wait for them to open.

Christ on a crutch...Here we go again...The quarterly 4SL diatribe. Ya'll -really- need to get over this...Fourth Street Live is here and it's probably not going away. So either just get used to it or get some therapy to help get ya through.

Hmmm. therapy does seem to be in order, so to speak.

I can't eat as much as I used to (long story), so I won't be heading that way bc it will just be a waste, but I've loved the Brazilian Churrascarias I've had the privilege to dine at.

Christ on a crutch...Here we go again...The quarterly 4SL diatribe. Ya'll -really- need to get over this...Fourth Street Live is here and it's probably not going away. So either just get used to it or get some therapy to help get ya through.

I guess I just need to just add another therapy to my schedule then! 4th Street Live is nothing but a cesspool that is a blight to downtown Louisville. Unfortunately Metro government has seen fit to give taxpayers money to an out-of-town company to develop it and a new hotel complex. That company continues to take profits out of Louisville while Louisville gets no returns for its investment. The stories that come out of 4SL about drunks, petty crime, etc. just demonstrate that fact. I went there twice when it 1st opened but don't intent on visiting again unless it changes drastically.

This particular restaurant is being opened by an independent operator and is not part of the Cordish Group.
The owner and his General Manager are natives of Brazil and have operated a restaurant by the same name in Knoxville.
They are delightful gentlemen who seem to be professional and sincere hosts to everyone that enters their establishment.
I'm pulling for the success of another great independent operator in our city and am excited for them.

I haven't been out in months (new baby) and I am also not a fan of 4SL (the dress code man.. I just can't get over that one. No matter how you look at it, it's directed at a certain demographic. Hint: BLACK PEOPLE. I just can't back that philosophy. Never been a dress code fan to begin with but after watching people get in a line to check their brand of shoes (no Timberlands) and dress like a herd of cattle that was it for me personally) but I have been wanting to feast at a churrascaria for years and I will rampage this place. I wish them well and hope they don't get trucked over by Cordishness. Cheers!

This particular restaurant is being opened by an independent operator and is not part of the Cordish Group.
The owner and his General Manager are natives of Brazil and have operated a restaurant by the same name in Knoxville.
They are delightful gentlemen who seem to be professional and sincere hosts to everyone that enters their establishment.
I'm pulling for the success of another great independent operator in our city and am excited for them.

I had already read where the restaurant was an independent operator and not part of the Cordish Group which am very glad to hear. However, that doesn't temper my disdain for 4SL! I wish they had located someplace other than there, if they had I would be welcoming them with open arms and be planning on visiting very soon. I think they would have done much better in the Louisville market and drawn from a better demographic if they had located elsewhere.

This particular restaurant is being opened by an independent operator and is not part of the Cordish Group.
The owner and his General Manager are natives of Brazil and have operated a restaurant by the same name in Knoxville.
They are delightful gentlemen who seem to be professional and sincere hosts to everyone that enters their establishment.
I'm pulling for the success of another great independent operator in our city and am excited for them.

I had already read where the restaurant was an independent operator and not part of the Cordish Group which am very glad to hear. However, that doesn't temper my disdain for 4SL! I wish they had located someplace other than there, if they had I would be welcoming them with open arms and be planning on visiting very soon. I think they would have done much better in the Louisville market and drawn from a better demographic if they had located elsewhere.

Hang in there a few more months and you'll be able to cross over the border to the new Churrascaria coming to the Embassy Suites on the next corner........

As for me, in spite of my adamant adherence to the "keep Louisville weird" motto and lifestyle, I'm also a pragmatist and I understand general business and development models. Anyone who thinks the flurry of new hotels and bourbon distilleries (Evan Williams, Michter's, Peerless) locating downtown are unrelated to 4SL and the Yum Center are out of touch with reality. Admittedly, I'm a bit nervous about the impending Omni/Cordish development project. But in order to have a vibrant Nulu, fourth st, Main St Museum district,(and even the Highlands) etc., we must have a healthy economic ecosystem that calls for a few corporate structures imbedded within. The question is more along the lines of "how much?" A significant group of visitors who come downtown for business, conventions, etc. want to be entertained in ways that many of us don't find appealing. Nonetheless, if you don't have at least a critical mass of these creature comforts you'll parish as a city and be left in the dust.

[Robin Garr]

As for me, in spite of my adamant adherence to the "keep Louisville weird" motto and lifestyle, I'm also a pragmatist and I understand general business and development models. Anyone who thinks the flurry of new hotels and bourbon distilleries (Evan Williams, Michter's, Peerless) locating downtown are unrelated to 4SL and the Yum Center are out of touch with reality. Admittedly, I'm a bit nervous about the impending Omni/Cordish development project. But in order to have a vibrant Nulu, fourth st, Main St Museum district,(and even the Highlands) etc., we must have a healthy economic ecosystem that calls for a few corporate structures imbedded within. The question is more along the lines of "how much?" A significant group of visitors who come downtown for business, conventions, etc. want to be entertained in ways that many of us don't find appealing. Nonetheless, if you don't have at least a critical mass of these creature comforts you'll parish as a city and be left in the dust.

I actually agree with most of this. My remaining concern, however, is a deep one: American's great tourist cities don't rely on a generic entertainment hub like Fourth Street Life for their identity or as their economic development engine. Duval Street, Bourbon Street, Beale Street, Pioneer Square, West Sixth ... I'd really to see Louisville make it on the basis of something unique and characterful, not a franchise center where a convention-goer can get a drink, call home, and say, "Hi, honey! I'm having a great time in ... uhhhh ... where in the $#)* AM I?"

I actually agree with most of this. My remaining concern, however, is a deep one: American's great tourist cities don't rely on a generic entertainment hub like Fourth Street Life for their identity or as their economic development engine. Duval Street, Bourbon Street, Beale Street, Pioneer Square, West Sixth ... I'd really to see Louisville make it on the basis of something unique and characterful, not a franchise center where a convention-goer can get a drink, call home, and say, "Hi, honey! I'm having a great time in ... uhhhh ... where in the $#)* AM I?"

I was thinking the exact same thing when reading James' post. There is certainly been examples of franchise type developments that were intended to develop great tourist influx that never worked like they were intended. The 1st when it comes to mind is the huge development that was built on the Baltimore waterfront. It completely failed when it was 1st built but after its failure and demise it finally resurrected itself under private ownership to become a nice visitor attraction today. I'm not sure if Cordish had any involvement with it but it's entirely possible since they are based up that way.

I generally agree with Robin that the best places are rooted in more than a development idea; however, when I first visited San Antonio I loved the "authentic" riverwalk only to find out that it is completely contrived as a tourist magnet. Same with the urban mall in Denver (can't remember it's name). Sometimes the places rooted in history turn out to be just more removed from when they were contrived developments

I generally agree with Robin that the best places are rooted in more than a development idea; however, when I first visited San Antonio I loved the "authentic" riverwalk only to find out that it is completely contrived as a tourist magnet. Same with the urban mall in Denver (can't remember it's name). Sometimes the places rooted in history turn out to be just more removed from when they were contrived developments

I'm not sure about Riverwalk in San Antonio but there are 2 of them in the Denver area. The most eclectic Is in Boulder where the University of Colorado is located. If that's what you're referring to, it's not a contrived tourist magnet. It just grew into what it is. The other is the 16th St., Mall in Denver. Again it was not developed by any corporation, the local government developed the street portion and individual businesses did the rest. It is a website about it: 16th St., Mall

As for me, in spite of my adamant adherence to the "keep Louisville weird" motto and lifestyle, I'm also a pragmatist and I understand general business and development models. Anyone who thinks the flurry of new hotels and bourbon distilleries (Evan Williams, Michter's, Peerless) locating downtown are unrelated to 4SL and the Yum Center are out of touch with reality. Admittedly, I'm a bit nervous about the impending Omni/Cordish development project. But in order to have a vibrant Nulu, fourth st, Main St Museum district,(and even the Highlands) etc., we must have a healthy economic ecosystem that calls for a few corporate structures imbedded within. The question is more along the lines of "how much?" A significant group of visitors who come downtown for business, conventions, etc. want to be entertained in ways that many of us don't find appealing. Nonetheless, if you don't have at least a critical mass of these creature comforts you'll parish as a city and be left in the dust.

I actually agree with most of this. My remaining concern, however, is a deep one: American's great tourist cities don't rely on a generic entertainment hub like Fourth Street Life for their identity or as their economic development engine. Duval Street, Bourbon Street, Beale Street, Pioneer Square, West Sixth ... I'd really to see Louisville make it on the basis of something unique and characterful, not a franchise center where a convention-goer can get a drink, call home, and say, "Hi, honey! I'm having a great time in ... uhhhh ... where in the $#)* AM I?"

Robin,
To put your mind at ease consider the following: In the past few years Louisville has enjoyed extensive favorable press as it regards NuLu, urbam bourbon trail, cuisine, chefs, waterfront development, art, etc. I've yet to read anything on 4SL in conjunction with our identity. Think about it--nothing!

Bourbon! Build that tourism downtown and you will have your Pioneer Square. Everything else will follow.