Maybe local firm Brown Forman could do their own version: it would need to be aged in bourbon before reading...
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You Have to Cook This Company Report to Read It
by Joanne Camas
on 11/24/07 at 01:38 PM
If you want to read the latest annual report from European food company Podravka, you'll have to wrap it in foil and pop it in the oven for 25 minutes. Croatian design company Bruketa & Zinic came up with the clever idea and used thermo-reactive ink to perform its marketing magic, says Dezeen magazine.
The "Well Done" report features all the financial figures plus a smaller book of company recipes.
According to the designers, "If you are not precise, the booklet will burn, just as any overcooked meal. If you have successfully baked your sample of the annual report, the empty pages will become filled with text, and the illustrations with empty plates filled with food."
I guess it gives new meaning to "cooking the books"....
http://www.epicurious.com