While I'm not a big fan of Cheddar's, Olive Garden, Applebee's etc., I do understand the draw to these places. I would say that a good 85% of the dining public is looking for that un-adventurous, quantity over quality, kid friendly type of food they can take their families to with out spending a lot of money.
Personally, that's not what I look for when I'm dining out, but for the majority of folks out there, TV advertising various specials and coupons are what drives the decision making process. Not that there really anything wrong with that.

To each their own.
I would much rather spend my money at a place where I know the chef or owner and the cuisine served is a little more thought out by what the chef's whims are, rather than at a place where the menu is designed by corporate test kitchens and purchasing agents figuring out serving costs on a macro economic scale. Although on occasion I have been known to eat at Cracker Barrel and Waffle House.
