I just got this in Email from Gabe. I'm willing to step up. I hope some of you will be, too.
Greetings Taco Punk family! I write to you as we are celebrating our first anniversary and what a year it has been. All of you are in one way or another involved in our journey to change the way Louisvillians eat on a daily basis. We have experienced many successes and setbacks. Without a doubt, Taco Punk is a trend setting industry leader in the areas of high quick-service quality, local sourcing, transparent, nutrition focused menu, environmental responsibility, and community involvement.
Unfortunately, being a leader does not guarantee immediate financial success. We are discovering what it means to be on the "bleeding edge." In our first year, we concentrated on developing our concept as a QSR with hopes of launching multiple Taco Punks in the Louisville area. Now we are struggling to keep our doors open. Located in the emerging NuLu district, our business model planned on windfall income from conventions, arena and waterfront events. Although we are only a mile away, we have been unable to realize any substantial, regular sales from these sources.
We have submitted a Kickstarter proposal with the modest goal of $20,000. According to the rules, if we do not reach or exceed our goal, we do not collect any contributions. Although we are asking for $20k, we need every contribution we can get in order for us to survive into our second year. If we do not reach our goal we will be forced to make very undesirable decisions. Taco Punk is depending on you not only for contributions but for help spreading the word about our campaign.
Our plan to offset these losses involves developing the capacity of our location to increase sales. We are already catering on a small, irregular basis. With a targeted marketing campaign, Taco Punk will be able to take a great product to a larger market. In addition, Taco Punk will use these funds to develop our side lot into a beautiful alfresco dining and performance space.
This is a chance for Louisville to speak out about our everyday food choices. In recent months, I have been taking advice from numerous, expert sources and the greatest concern about our business centers on being "ahead of the market." There is a huge question we have yet to answer: "Is Louisville ready to support a quick service, farm-to-table taco shop in NuLu?" If we are approved, you will receive another e-mail in the coming days. I am Gabe Sowder chef and owner and I am asking for you all to say, "Yes, Louisville is ready to help Taco Punk keep on serving Louisville tasty tacos!" We thank you for your help and look forward to many years of tacos!