Beer! Its important and stuff
Posted: Sun Jan 13, 2013 11:36 pm
I know a lot of people in the food business frequent this site, so let this serve as a mass appeal to all of you owners or chef/owners or beverage managers.
Let me appeal to you on some ABC's of Beer.
#1. If you dont realize it by now (and you should) your beer selection is as important as your wine selection.
#2. If your entire selection consists of nothing but Budweiser or Coors products, your server isnt likely to convert me over to a mixed drink. I will instead just drink water with lemon and you just lost money. Even if all you have are Coors products at least try to get Bluemoon. For massed produced beer its better than most of the rest of the stuff.
#3. Despite everyone being all googoo over producing the most bitter undrinkable hops overloaded swill imaginable, think liquefied Vegemite, there are other branches to the craft beer family tree. Hefeweizens and Wit beers arent just for summer you know? If you are going to dabble into the craft beer arena have a selection of one or two from each branch of the beer family tree. A hefe and a wit. A porter. A stout or two. One or two nice ales. And yes even an IPA or eight.
But selling 20 varieties of just IPA's, is like selling twenty Cabernets, but no whites or anything else, and thinking you have a good wine list. You dont.
#4. Beer selection is so important these days, that should I walk in and be told you have nothing but bud or bud light or a wonderful choice of Michelob products, you could be serving golden mana from heaven able to enlarge my manhood and cure cancer while simultaneously solving the debt ceiling crisis, and I probably wont ever come back. Ever.
Sorry but after dining out this weekend I had to get this off my chest.
Let me appeal to you on some ABC's of Beer.
#1. If you dont realize it by now (and you should) your beer selection is as important as your wine selection.
#2. If your entire selection consists of nothing but Budweiser or Coors products, your server isnt likely to convert me over to a mixed drink. I will instead just drink water with lemon and you just lost money. Even if all you have are Coors products at least try to get Bluemoon. For massed produced beer its better than most of the rest of the stuff.
#3. Despite everyone being all googoo over producing the most bitter undrinkable hops overloaded swill imaginable, think liquefied Vegemite, there are other branches to the craft beer family tree. Hefeweizens and Wit beers arent just for summer you know? If you are going to dabble into the craft beer arena have a selection of one or two from each branch of the beer family tree. A hefe and a wit. A porter. A stout or two. One or two nice ales. And yes even an IPA or eight.
But selling 20 varieties of just IPA's, is like selling twenty Cabernets, but no whites or anything else, and thinking you have a good wine list. You dont.
#4. Beer selection is so important these days, that should I walk in and be told you have nothing but bud or bud light or a wonderful choice of Michelob products, you could be serving golden mana from heaven able to enlarge my manhood and cure cancer while simultaneously solving the debt ceiling crisis, and I probably wont ever come back. Ever.
Sorry but after dining out this weekend I had to get this off my chest.