Alison Hanover wrote:So, if WIld Eggs becomes a national chain, does this mean we have to start hating them?
Deb Hall
Foodie
4169
Sun Mar 04, 2007 4:46 pm
Highlands , Louisville
Deb Hall wrote:While that happens frequently, it doesn't have to.
McCormick & Schmick and St. Louis Bread ( currenlly known as Panera) come to mind.
RonnieD
Foodie
1931
Thu Aug 23, 2007 12:09 pm
The rolling acres of Henry County
Adam C
Foodie
761
Fri Jun 20, 2008 9:43 pm
Camp Taylor aka Louisville's food desert
RonnieD wrote:You have to be so careful. The first thing we learned, and our first major mistake, is that you have to keep the focus on what got you started down this road in the first place. For us, knowing nothing about multiple unit concepts, we put our initial energy into opening and running more stores and we put our food quality into someone else's hands. The result was horrible. (go back 5 years and look at the threads here regarding us) Horrible, I tell you. So we went back to the drawing board, took back complete control of the cooking, returned to the exact recipes and methods that we started with, and made that our single priority.
We still get stuff wrong all of the time, but the food is right, 100% right. I know because I cook a LOT of it. Now we spend our time ironing out the complexities of being a franchisor and learning what exactly that means. It was great food that got us started and it is great food that we will live or die by. You have to be able to identify what your lifeblood is and keep it as pure as you can through the process of expansion. Easy to type, hard as hell to live.
Wild Eggs is a great concept and they execute at a very high level consistently. They certainly have the potential to launch into a multi-unit operation, but from my experience, the key will be staying true to what makes them great today.
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