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I don't mind if a restaurant that I frequent remembers what I like and dislike. That's good service. But sharing it with other restaurants? Isn't that too creepy?
A little of both, maybe, but on the whole, as described in the story where it's used to give personalized service by anticipating the things you'll like, I don't have any problem with it. I would just LOVE to have "hates to be sucked up to" blasted into the eatery's POS system when I come in the door.