Mass Produced Beer in decline?

The Eight Beers Americans No Longer Drink
http://247wallst.com/2011/09/09/the-eight-beers-americans-no-longer-drink/2/

8. Budweiser
> Sales loss (2006-2010): -30%
> Brewer: Anheuser-Busch InBev
> Barrels sold (2010): 18 million

The self-proclaimed “king of beers,” Budweiser’s lager was originally sold in 1876. The company still refers to itself as The Great American Lager, despite the fact that the brand is now technically owned by Anheuser-Busch InBev, a Belgian company. For years, it was the most popular beer in the country, until Bud Light took its place in 2001.

Read more: The Eight Beers Americans No Longer Drink - 24/7 Wall St. http://247wallst.com/2011/09/09/the-eig ... z1hwVUheaf

This is from cnbc.com, the top selling beers of 2011 http://www.cnbc.com/id/23632016?photo=1

10. Miller High Life: 2.3% market share
9. Heineken: 2.4% market share
8. Busch Light: 2.8% market share
7. Busch: 2.8% market share
6. Corona Extra: 4.0% market share
5. Natural Light: 4.2% market share
4. Coors Light: 7.8% market share
3. Miller Lite: 8.6% market share
2. Budweiser: 12.0% market share
1. Bud Light: 19.2% market share

Looks like the big boys are doing just fine to me...

What you listed are specific brand share not market segment share, which is two different things. Mass segment is down and craft segment is up.
http://www.brewersassociation.org/pages ... tics/facts

OK, that's fair. But your original post quoted an article about BRAND SHARES stating Bud sales were down and Bud Light sales were steady. Don't post one thing and defend it with an entirely different argument. If you wanted to make a different point you should've quoted the last paragraph of the article. I can't read your mind, just your post

The topic is "Mass Produced Beer in decline?"

It's a question backed by a supporting post of sales declines of major brands. Mass produced total brand share of 100% broken down by the top brands you posted has nothing to do with a decline of the "Mass Produced" beer segment.

It's a question, is mass produced beer in decline? If so, some other segment has to be increasing. I don't know the answers and I'm am not an expert, it's just an article I saw and was curious if I was on the right track. I don't know the answer but based on the article and other things that are happening with craft beer I am assuming this is the case.

It has been a great combination of things that has reduced the sales of domestic beers over the past few years, but cost has been the foremost reason for its decline in my store. The annual price hike that Bud and Miller/Coors comes with every year has a lot to do with it, as well as the increased demands in craft/import beer. Prices in domestic beer are much closer to microbrews than they have ever been, and for those who cannot make the leap to craft beer, I have seen quite a few shift over to hard alcohol in place of beer. Its tough to defend spending $20 on a case of beer, when you can spend that amount or less and get a decent bottle of vodka, bourbon, etc, and get more bang for the buck. I've been watching this trend over the past 4 years or so, and it keeps on plugging along.

From what I have read the beers that are down most are the Bud, MGD, Coors Banquets of the world. The Lite Beer segment for most brands have remained stagnant, but the Premium brands are being hammered over all by craft. The Premiums are down 50% or more.

I didn't read the article that was linked above but I figured I'd chime in anyway.
Many/most of the biggest national brands are declining. Craft beer is growing substantially but not really contributing directly to the large declines of bigger brands. The industry as a whole will finish 2011 down roughly 1.5% (close to what happened last year). A double digit growth in craft and improved import sales can't offset those losses. My position is pretty similar to Todd's. I believe that the economy and unemployment have fueled a decrease in consumption and that wine and spirits are taking some share from beer.