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Robin Garr

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Brown-Forman Profit Doubles on Wine Asset Sale

by Robin Garr » Thu Jun 09, 2011 11:36 am

Looks like Brown-Forman's decision to downsize its wine operation by selling off a lot of its properties made sound business sense.

Funny, I can remember when Brown-Forman got INTO wine, around the time I started writing about wine for the old Louisville Times. One or two other local distilleries seeking to diversify into wine had crashed and burned, but Brown-Forman avoided that end. I was never really enthusiastic about most of their properties (although Sonoma-Cutrer remains a favorite), but they were probably smart to stick with easy-drinking, middle-of-the-road labels.

Here's the Wall Street Journal's analysis ...

http://online.wsj.com/article/SB1000142 ... 25448.html

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