The market is big time oversaturated with pizza joints. I wish this place luck but I think for being such a great foodie town, Louisville is lacking in several "big city" concepts. I think a flatbread place that was part good flatbread and part good wine with pricepoints all under 15 dollars would do great in the Highlands.
Here is a small florida chian that does the concept well:
http://www.urbanflats.net/find_us.phpThis concept would be killer both with good food and also a bar business with the growing young professional scene in Louisville.
And while talking about restaurant variety, about just a basic authentic French bistro or creperie? Why is everyone doing the same thing with pizza? Sorry for the rant but I would like to hear comments.