I learned about this on the Hoosier Beer Geek website. I guess it was inevitable that some basketball fan would come up with an idea like this.
What is Brew Bracket?
Brew Bracket is a live craft brew tasting tournament where you, the beer expert, taste and vote for your favorite local brew to determine the overall winner via a head-to-head tournament bracket.
400 Hoosiers will participate in the first ever Brew Bracket on Sunday, April 17, in Indianapolis.
The Brew Bracket event features 16 Indiana brewers each bringing the same style of beer for a tasting competition. The brewers are randomly seeded into a tournament-style bracket, and event-goers will blindly taste two beers at a time, voting for their favorite between the two. A majority vote will move that brew to the next round, with one brewer ultimately emerging as the People’s Choice Winner. The names behind the beer will only be revealed once the tournament is finished and a winner has been determined.
(More information is available at http://www.brewbracket.com )
