ben&jerry's to drop "all natural" on ice cream, because...

Actually, I heard on the radio that they started telling them back on 2002, and the self proclaimed "Big Kuhuna" of PR or something announced that he was tired of arguing semantics. I don't really have an opinion about it. I figure if I'm that serious about eating all natural foods, I probably already look closely at the labels and know which of the ingredients listed are not.

I remember hearing about this years back too. Apparently someone else just wanted to get their name in the headline another time. As for the subject itself, people should be responsible for everything they eat and not leave it up to another; especially if it's "wholesome". These days even seeing things for their own eyes has people doubting the truth.