JustinHammond wrote:I'd prefer the beer to stand on its own. Hell, I'll drink a Corona if I'm laying on a beach in Mexico, but it doesn't really make the beer taste better.
I disagree on the taste front... taste is more than the physical components hitting your tongue... your brain has a certain "say" in how things taste... I have an unnatural love for my grandmother's fried chicken. I'm willing to bet others could make it "better", but the experience and memories surrounding the food enhance the taste.
Think about a mint julep... imagine drinking a perfectly mixed one on the beach at sunset, the waves crashing in as the sun crests the ocean.
Now compare that to drinking the same beverage in a suite at Churchill Downs, wearing a seersucker suit, and holding a silver glass filled with a perfectly made mint julep. The sound of horses thundering past and the smell of dirt and heat wafting through the air.
The drinks would be identical, but most people would prefer the derby experience. (Although I'm sure no one would turn down a magnificent sunset on the beach).
Setting matters. It might not change the beverage in question, but it will enhance the experience, which is ultimately linked to the enjoyment of the drink.