Shane Campbell wrote:Steve H wrote:Well, against my better judgement, I clicked through to Roger's latest polemic, and did read the whole thing*. Maybe someone who's unaware of Roger's antics might find it interesting, but it was the usual rerun, all the way down to the sneering at folks who like A-B products. Nothing new there at all. I wish I'd skipped it like Steve P. (maybe he IS smarter than he looks )
Steve – I did read what you wrote and I found it lacking useful analysis and openly insulting. You start by professing reluctance to read “Roger's latest polemic.” Really, why would you bother when you admit that you, unlike some others, are aware of Roger's “antics.” You disparage him in your next sentence by calling it the usual rerun and all you came away with was that Roger was sneering at folks who like A-B products.
Well, I don't think it was especially insulting, but shouldn't a polemicist be able to take what he dishes out? And if you don't think it's basically a rerun, then you haven't been reading what Roger's been posting here for a long, long time, years before you even decided to grace our controversial shores. Many of his writings come across as sneers, you disagree. That's perfectly fine, but it is interesting.
Here are some passages that I perceive as sneering or condescending:
Roger A. Baylor wrote:Ever since Anheuser-Busch was folded into the international monolith currently known as AB-Inbev, there has been no single polemical activity quite as entertaining as reminding flag-waving, chest-thumping, God-fearing patriots that their carbonated urine of choice no longer emanates from an American-owned brewery.
Here we have learned that A-B customers buy A-B products not because they like them, but because they are
"flag-waving, chest-thumping, God-fearing patriots". And further, that they are too stupid to even realize that they drink
"carbonated urine".
Roger A. Baylor wrote:Rather, it has become the possession of a dastardly multinational conglomerate. That’s right: Controlled by the same overseas shareholders who likely speak vernacular European (where the phrase for unfathomable dishwater is pronounced “Stella Artois”), routinely torture poor geese for use of their fattened livers, and not only know what a bidet is, but also how to use it.
Here the argument is extended to show that these A-B customers, who apparently only consume A-B products for some patriotic reason, would be shocked to learn that their favorite beer is now of European ownership, and should probably switch to a pure American brand regardless of taste. As a bonus we also learn, that A-B customers wouldn't know a bidet from a hole in the ground, or how to use it even if they did.
Roger A. Baylor wrote:Incontestable facts have a curious effect on those unaccustomed to examining their guiding premises. Bud Light drinkers look up at the sky, then down at their feet. They fidget and avert their eyes. Raging cognitive dissonance causes them to become completely unmoored, and they suffer from vertigo-induced internal visions of hurtling through space without the umbilical tether of brand-loyal regularity.
Roger is now amused that when he points out to random A-B customers that they are drinking a product owned by a European company, they act, well they apparently don't know how to act. He attributes this to cognitive dissonance introduced into their minds by the fact of having their American beer being owned by a European company.
Might I offer another explanation? Perhaps the A-B customers are either A) embarrassed to be conversing with a raving lunatic or B) confused because they are only drinking a beverage that they enjoy and don't care to trapped in a conversation of corporate restructurings?
Roger A. Baylor wrote:Soon they’re pouring gallons of insipid liquid down their throats, evidently intending the act of repetitive swallowing as a mantra, or an antidote to reality, as though sheer speed in consumption might somehow conjure the ghost of Auggie Busch atop a Clydesdale – or at the very least, a computer-generated hologram of the beloved elderly propagandist and robber baron – to coddle them with reassurance that it’s all okay: Eisenhower remains ensconced in the Oval Office, plywood and Formica reign supreme, and intrinsic American goodness, from burgers to cinematic car chases, as yet conquers an eager planet.
Yeah, they probably are drinking more beer, likely to wipe the image of the raving loon out of their minds!
But it is interesting to note another recurrent theme for Roger, that folks drink A-B beverages because they have been brainwashed by marketing and advertising, not because, well, they just like them. So, in Roger's mind A-B customers are to stupid to even know they are being manipulated into drinking this insipid urine swill.
Roger A. Baylor wrote:In truth, I feel somewhat badly for them. They work hard at low wage jobs, and don’t even have cash to install mufflers on their Harleys. The thought of all that money flying to tax havens around the globe, even as local government can’t fill potholes, must be unsettling. Far better to ignore what you can’t grasp, suck some more Bud Light Lime through the nearest available teat, and sleep the sleep of the swill-laden.
Ah, so Roger pretends to feel badly for blue collar A-B customers, before letting us know that he is smart enough to understand international beverage finance, but alas, the drunken infantile A-B customers are not.
I reckon that's enough for now. Do you see the sneering and condescension yet? If you don't, maybe you can get some of your Bud Lite drinking buddies to read it and see what they think.
Shane Campbell wrote:I only read the article once but that was not what I got from the article. Perhaps it is a matter of perspective? Since you can't pull up the article for some reason, I decided not to look at it again either.
This problem has now abated for now, thanks to not being behind a restrictive firewall.
Shane Campbell wrote:I remember Roger describing a scene where the generic A-B lover is suffering some angst because he can't reconcile his love for Bud Light with the fact that Bud Light is mass-produced in a factory by a soul-less foreign entity. I chuckled at this but I think it wishful thinking on Roger's part. I doubt that there is any more than a tiny percentage of people who prefer Bud Light and give that issue any thought at all. Why should they? That's for another discussion but I don't believe that the Bud Light drinkers I know suffer any cognitive dissonance because of it.
If you've read up till here, then you know we actually agree on this point. I am surprised, frankly.
Shane Campbell wrote:You end your first paragraph with a back hand complement to Steve P, a well-known Roger baiter. I can't help but wonder why you added this last bit?
Because I was trying to increase the controversy level by baiting Steve P into joining the thread?
Steve H wrote:It is amusing to observe Roger's Rube Goldberg like constructions to condescendingly deduce why folks would drink Bud Light, instead of accepting that they, well... just like it. The especially funny part is when he explains how micro breweries are starting to make products that taste more like Bud Light in order to woo A-B customers. Ha! Ever think about not insulting them? Cognitive dissonance indeed!**
Now see! If you had quoted this and asked about it before, then I would have happily explained. All you gave me to work with was "the whole thing is inane". So, here's an explanation:
Roger cannot believe that anyone drinks A-B beverages because they like them. In fact, he is constitutionally incapable of believing it. So, since he cannot accept this, he constructs theories as to why folks drink A-B beverages. Like:
1. They are uninformed ignorant Americans who only drink it for patriotic reasons.
2. They are too stupid to think for themselves and so are easily brainwashed by advertising.
So, even after Roger confronts them about why they are "really" drinking A-B products and they drink more A-B products, he assumes they are now victims of cognitive dissonance and are just drinking themselves further into their stupor.
Some part of Roger's Brain (is this a movie?), must know the truth, because he talks about making beers that are closer to A-B products in flavor. Now, why would he do this if taste had nothing to do with why folks drink A-B products? He just spent paragraphs giving us all these other reasons, but taste is never mentioned as a positive reason to drink A-B beverages.
My point is that it is Roger who is suffering from cognitive dissonance. He can't admit some folks prefer the taste of A-B products. He builds up elaborate theories as to why it's about any other reason EXCEPT taste. Then he talks about making products that taste more like A-B products, but he can never admit to himself why. This is classic cognitive dissonance. It's like, straight out of the dictionary classic.
I did pack a lot of stuff into that one paragraph. I wish you had asked me about it originally.
And if you don't mind , I am stopping here and will not address the rest of your post. This is long enough. If there's another point that you'd like me to consider, just let me know in this thread. You could just copy and paste that part into a new post. There's no need to retype anything.