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JustinHammond

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Re: Chains vs Local...What are the true economics

by JustinHammond » Mon May 10, 2010 10:11 am

Brad Keeton wrote: If I buy from the typical "franchise," the local impact is greater because ownership is probably local, even though 10% or more might flow directly back to corporate. If I buy "local," but am buying a good not PRODUCED locally, a good portion of money still flows outside the local community.


I agree 100%, but still believe buying from a true local restaurant usually has a greater local impact. Greater could mean 1% or 10%, who knows?

$100 meal at Chain/Franchise X vs. $100 Varanese or Mayan Cafe.

Varanese/Mayan is using locally grown meat and produce where X is not. Royalty fees aside, locals tend to use more local products which equal a greater local impact.

This might not always be the case. I sure some locals aren't using as many local products as they could, but I don't know of any chains/franchises that use local meat or produce. It seems they are bound by corporate buying contracts or have no interest in local products.

Local X vs. Chain Y
The royalty aspect now comes into play

Both are buying all their products from Sysco.

Local X - $100 check with $40 profit, so $40 stays local.

Chain Y - $100 check with $40 profit, 8% ($8) royalty off the $100, so $32 stays local

Just my way of thinking. I could be totally wrong, but haven't seen any proof to make me think otherwise.

Again, I choose local for many reasons, economic impact is toward the bottom of the list, but still a factor.
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Re: Chains vs Local...What are the true economics

by JustinHammond » Mon May 10, 2010 12:26 pm

"The idea is to eat well and not die from it-for the simple reason that that would be the end of your eating." - Jim Harrison

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Re: Chains vs Local...What are the true economics

by Nimbus Couzin » Mon May 10, 2010 1:07 pm

JustinHammond wrote:http://www.newrules.org/retail/news/san-franciscos-economy-reaps-big-benefits-independent-merchants-study-finds


Justin,
That is a useful study and it summarizes a lot of what we've been talking about here. From the article:
"Much of the difference in economic impact is due to two factors. One is that the chains have some of their management, marketing, and other functions carried out at corporate headquarters and therefore employ fewer people locally per unit of sales. In the toy category, for example, for every $1 million in sales, independent stores create 2.22 local jobs, while chains create just 1.31.

The other factor is that the local retailers spend more of their revenue buying goods and services at local businesses such as print shops, accounting firms, web design companies, banks, and so forth. Chains have little need for these local goods and services; many of the dollars that flow into their outlets instead leave the region.

The final part of the study looks at the effect on the city's economy if residents were to shift the balance of their spending between chains and local businesses by just 10 percent.

Civic Economics calculated that if residents were to redirect just 10 percent of their spending from chains to locally owned businesses, it would generate $192 million in additional economic activity for the region and almost 1,300 new jobs.

The additional income created by these new jobs would in turn lead to an increase in local retail and restaurant spending, which would boost sales tax revenue for the city. San Francisco, like other California cities, depends primarily on sales taxes for funding schools and municipal services. "
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Re: Chains vs Local...What are the true economics

by Brad Keeton » Mon May 10, 2010 2:32 pm

JustinHammond wrote:
Brad Keeton wrote: If I buy from the typical "franchise," the local impact is greater because ownership is probably local, even though 10% or more might flow directly back to corporate. If I buy "local," but am buying a good not PRODUCED locally, a good portion of money still flows outside the local community.


I agree 100%, but still believe buying from a true local restaurant usually has a greater local impact. Greater could mean 1% or 10%, who knows?

$100 meal at Chain/Franchise X vs. $100 Varanese or Mayan Cafe.

Varanese/Mayan is using locally grown meat and produce where X is not. Royalty fees aside, locals tend to use more local products which equal a greater local impact.

This might not always be the case. I sure some locals aren't using as many local products as they could, but I don't know of any chains/franchises that use local meat or produce. It seems they are bound by corporate buying contracts or have no interest in local products.

Local X vs. Chain Y
The royalty aspect now comes into play

Both are buying all their products from Sysco.

Local X - $100 check with $40 profit, so $40 stays local.

Chain Y - $100 check with $40 profit, 8% ($8) royalty off the $100, so $32 stays local

Just my way of thinking. I could be totally wrong, but haven't seen any proof to make me think otherwise.

Again, I choose local for many reasons, economic impact is toward the bottom of the list, but still a factor.


Justin - I agree 100% with all of this. 9 times out of 10, more money stays local when local establishments are involved. The degree to which that's true may vary, and in your example, the difference is only $8.00; however, $8.00 over 100 establishments, day in and day out, does add up. Looking at amount per customer that stays loca, local > franchise > chain. However, it's also possible that the high turnover of chains actually creates MORE money. In your example, Local X may have 100 customers per day, while Chain Y has 200. The amount staying local/customer benefits the local, but the macro picture benefits the chain. I'm really just playing devil's advocate here.
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Re: Chains vs Local...What are the true economics

by Mark Head » Mon May 10, 2010 2:40 pm

Everybody is local somewhere.
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Re: Chains vs Local...What are the true economics

by JustinHammond » Mon May 10, 2010 2:55 pm

Brad Keeton wrote:
Justin - I agree 100% with all of this. 9 times out of 10, more money stays local when local establishments are involved. The degree to which that's true may vary, and in your example, the difference is only $8.00; however, $8.00 over 100 establishments, day in and day out, does add up. Looking at amount per customer that stays loca, local > franchise > chain. However, it's also possible that the high turnover of chains actually creates MORE money. In your example, Local X may have 100 customers per day, while Chain Y has 200. The amount staying local/customer benefits the local, but the macro picture benefits the chain. I'm really just playing devil's advocate here.


I agree, but we are both discussing hypothetical numbers in table turns. Take into account the local guy selling a NABC beer, Foxhollow Farms Ribeye w/ Sheltowee mushrooms, and local asparagus. That is a much larger chunk of change staying local. Does it make up for the volume? I don't know, but it seems no one else does either. I would also guess the average check at a local is higher vs chain, making the table turn gap smaller.

Anyway, I like knowing more of my money is staying here when I eat local. I can't control the maco aspect of things other than doing my part on the micro end.
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Re: Chains vs Local...What are the true economics

by Rob Coffey » Mon May 10, 2010 5:06 pm

JustinHammond wrote:[

I agree, but we are both discussing hypothetical numbers in table turns. Take into account the local guy selling a NABC beer


When did hoosiers become local?

This is my problem, WTF does local even mean?
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Re: Chains vs Local...What are the true economics

by JustinHammond » Mon May 10, 2010 6:07 pm

Lets just change local to independent. Eat independent, is that better?
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Re: Chains vs Local...What are the true economics

by Todd Antz » Tue May 11, 2010 9:43 am

Rob Coffey wrote:
JustinHammond wrote:[

I agree, but we are both discussing hypothetical numbers in table turns. Take into account the local guy selling a NABC beer


When did hoosiers become local?


I don't understand why New Albany (or Jeffersonville, or Clarksville) would not be considered local? We are a suburb of Louisville, and are closer to downtown Louisville than most of the Kentucky-based suburbs of Louisville. Its one big happy community!
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Re: Chains vs Local...What are the true economics

by Robin Garr » Tue May 11, 2010 11:51 am

Todd Antz wrote:I don't understand why New Albany (or Jeffersonville, or Clarksville) would not be considered local? We are a suburb of Louisville, and are closer to downtown Louisville than most of the Kentucky-based suburbs of Louisville. Its one big happy community!

New Albany and Jeff ARE local, and Middletown is in Louisville. Just because you read something on the Internet doesn't mean it's true. ;)
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Re: Chains vs Local...What are the true economics

by Mark Head » Tue May 11, 2010 11:56 am

Where does local change to not-local? There has to be a line somewhere...my OCD traits demand that some geographic point be defined....otherwise I'm living in an unstructured world! :shock:
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Re: Chains vs Local...What are the true economics

by JustinHammond » Tue May 11, 2010 12:00 pm

I'm thinking it should be chains vs. independents.

Local and independent seem to be used interchangeable
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Re: Chains vs Local...What are the true economics

by JustinHammond » Tue May 11, 2010 1:23 pm

"The idea is to eat well and not die from it-for the simple reason that that would be the end of your eating." - Jim Harrison

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