Amusing beer list

Out of my group of 6 drinking buddies it is 50%. I would much rather go to BBC or NABC when we go on a drinking adventure, but we end up elsewhere, where craft and lite beer are both available. That is at least $1000 of revenue per year that is going elsewhere, just from my group of six.

I would not refuse to go to Proof on Main because (theoretically) they do not serve the specific Oscar Mayer wiener that I prefer, as opposed to their house culinary specialties.

I'm trying very hard not to state what is painfully obvious.

Out of my group of 6 drinking buddies it is 50%. I would much rather go to BBC or NABC when we go on a drinking adventure, but we end up elsewhere, where craft and lite beer are both available. That is at least $1000 of revenue per year that is going elsewhere, just from my group of six.

I would not refuse to go to Proof on Main because (theoretically) they do not serve the specific Oscar Mayer wiener that I prefer, as opposed to their house culinary specialties.

I'm trying very hard not to state what is painfully obvious.

You may not refuse to go to Proof, but my friends refuse to go where lite beer is not available. I have limited control over where we dine as a group. I'm just saying we would eat and drink at BBC and NABC vs KBC and Boombozz if all beers were offered. I can get my taste of BBC or NABC at either KBC or Boombozz and my friends can drink their lite beer.

I'm just going back to the OP, as to why a bar would carry both craft and maco beers. It just opens the doors to a larger customer base.

Roger, the bottom line is:
If you carried lite beer I would get to enjoy your beer and food more often.

Roger, the bottom line is:
If you carried lite beer I would get to enjoy your beer and food more often.

I understand. It's because you'll compromise for the greater good ...

... And I'll compromise for the greater good, but ...

That is at least $1000 of revenue per year that is going elsewhere, just from my group of six.

He probably gets at least $1000 extra from people who dont want to hang out with your lite beer drinking friends.

Roger, the bottom line is:
If you carried lite beer I would get to enjoy your beer and food more often.

I understand. It's because you'll compromise for the greater good, while ...

Something like that. The compromise is getting easier with Hoptimus on tap at Boombozz and KBC, but I still get a itch for pizza and spinach kase every couple weeks.

Don't get me wrong over arguing that you should serve lite beer; I love and hate that you don't. I use to take my lite beer friends into Richo's and let them order a Bud lite just to watch them get chided by the server.

My opinion is that if you served lite beer your profits would increase and you could expand to Louisville. Crossing the bridge after a couple Hoptimus' is not the brightest idea in the world and a Louisville location would prevent that from happening.

That is at least $1000 of revenue per year that is going elsewhere, just from my group of six.

He probably gets at least $1000 extra from people who dont want to hang out with your lite beer drinking friends.

Are you saying there are people who go to NABC are so ignorant or such assholes they won't associate with people who drink lite beer? I doubt it. Everyone I have every ran into at NABC is about educating the lite beer drinkers, not avoiding them.

The point I'm trying ever so gently to make is that all of us in this scenario are compromising ... except the ones who flat out won't compromise.

You'll go different places to appease their friends, and they will not. I'll take the step of commissioning the lightest house beer we've ever brewed -- Jared's recipe for Abzug, based on a light, golden Central European lager -- as a form of compromise, and they'll not even come to our locations and try it (or Spaten at the Public House) because their brand loyalty evidently has usurped sensibility.

There's no moral to the story, other than the ability of some folks to compromise and others not. But from my end, I don't want any of this confused with the errant notion that the best way for us to make a profit is to pander to tastes we've tried to hard to change. In my mind, I've leaned over backwards and compromised to the point of no return, but that's as far as it can go. In complete, non-ironic sincerity, I feel sorry for your friends -- not insofar as their beer of choice, but in their inability to do for you what you do for them.

That is at least $1000 of revenue per year that is going elsewhere, just from my group of six.

He probably gets at least $1000 extra from people who dont want to hang out with your lite beer drinking friends.

Are you saying there are people who go to NABC are so ignorant or such assholes they won't associate with people who drink lite beer? I doubt it. Everyone I have every ran into at NABC is about educating the lite beer drinkers, not avoiding them.

There are lite beer drinkers, and then there are people who refuse to try anything else. As Roger pointed out, its your friends who are unwilling to compromise. I was making a joke (hence the smiley), but I only see 1 group of assholes, and it isnt you, Roger or me (okay, often it is me, but not in this case). You cant educate someone who doesnt want to be educated. Ive had plenty of friends go from macro-only or non-beer drinkers to hopheads over the last decade, but the first rule of me educating is a completely open mind. You have to TRY one drink of any beer I hand you. It turns out some people dont like Gueuze. Huh, who knew?

(or Spaten at the Public House)

My company's Christmas Party is often held at the public house and over the years we have had exactly 1 employee who refused to be adventurous in their beer choice (we have had non-drinkers, but they always enjoyed the food). And he was perfectly happy with Spaten Premium Lager.

There are lite beer drinkers, and then there are people who refuse to try anything else. As Roger pointed out, its your friends who are unwilling to compromise. I was making a joke (hence the smiley), but I only see 1 group of assholes, and it isnt you, Roger or me (okay, often it is me, but not in this case). You cant educate someone who doesnt want to be educated. Ive had plenty of friends go from macro-only or non-beer drinkers to hopheads over the last decade, but the first rule of me educating is a completely open mind. You have to TRY one drink of any beer I hand you. It turns out some people dont like Gueuze. Huh, who knew?

I agree with the "one drink of my beer" approach, but it just doesn't seem to work with all of them. I never said they wouldn't try anything new, they just never like it. I have been trying the one taste mrthod with my wife for ten years to no avail. The beers she dislikes the least seem to be Belgian, which I don't care for. I think most of the problem is that I am having them taste beers like Hoptimus, Alpha King, Two-Hearted, Centennial IPA and it is too much for their lite taste buds or maybe they just don't like hops. It is hard and an insult to recommend a beer that tastes like Bud lite.

why wouldn't someone want to carry the widest possible selection and thus appeal to the widest possible range of clientele.

Our clientel is in a such a large range of demographics, gender, age, that It would be financial suicide to focus on just one " pattern " of beer drinkers. Thus we installed a couple of steroid keg coolers to provide several tap handles to breweries that are local.
Mind you we all look at trends in business and obviously when there is a forecasted sales drop I will focus on what is selling and what is on the back burner.

Yes I also have several friends who are nervous to try a local craft beer because they have been saturated for decades with macro beers, but once again most of them being in my age range they will try them, and the majority will like them as long as the atmosphere and " What's on the agenda " suits them.

[The profits go directly to the vendor/concessionaire not the brewery. Basically you are buying the right to sell your product. Is this legal? Probably not, hence the term donation which is usually called an advertising or slotting fee. I never understood why a brewery would buy a tap handle in a sports venue.

Now I know this has been discussed before, if you are talking about Brownings at Louisville Slugger Field, Paula would be the one to reply to this but why not advertise in your own backyard to the masses while you are so exposed, especially seasonal !!
If you are talkng about the macro beers, that goes back to the Tom Brady theory that was discussed here awhile back

The brewer establishes a price to the distributor. The distributor adds their mark-up for overhead, taxes, profit, delivery, etc. and publishes a price list. Everyone pays the same price from the distributor. It doesn't matter if you have 20 handles or just one. Same price.

Not entirely true, if their is bulk or mass purchasing of a product from alot of the distributors locally, there will be a " markdown " on their product. The track is a great example when it comes to bulk buying and obvious Papa John's and so on, sometimes pretty significant.


Now with all that said and done...we have always used the local homegrown product on the river and we provide it always have, Roger and I spoke last year electonically about getting one of his and David's beers here and he had concerns about the Bankhouse opening up and the demand on the business, also Paula and I have spoken about getting a Brownings brew here also, I have also thought about Mark's beers at Cumberland also. This year coming up I plan on getting all three on tap ( trying to figure out logistics )
because it is a trend that I see escalating the bottom line and also in the circles that I go out with it is the talk of the town

I agree with the "one drink of my beer" approach, but it just doesn't seem to work with all of them. I never said they wouldn't try anything new, they just never like it. I have been trying the one taste mrthod with my wife for ten years to no avail. The beers she dislikes the least seem to be Belgian, which I don't care for. I think most of the problem is that I am having them taste beers like Hoptimus, Alpha King, Two-Hearted, Centennial IPA and it is too much for their lite taste buds or maybe they just don't like hops. It is hard and an insult to recommend a beer that tastes like Bud lite.

Then stop giving them hops.

I mentioned gueuze as one many dont like, but I had one friend who basically wasnt a beer drinker who fell in love with it. She wont miss a lambic night (and isnt happy that Roger is moving it to Bank Street in the future, as that isnt her style of food). She recently, in a complete surprise to me, drank an entire pint of my homebrewed porter, because she liked its chocolatyness. It seemed completely outside of her taste boundaries but hey, I was wrong this time.

I personally found that in most cases the move from macro to good works better with dark beers than hoppy beers. Im a big believer in the deep end theory of learning, but brown ales, porters, stouts, dopplebocks, seems to be the proper deep end, not the hoppy deep end. I think it is that they are scary looking but then have familiar and comforting flavors (if not beer flavors that are familiar). Hops are a entirely new flavor profile. And I love a two-hearted. I just dont use it as starter teaching tool.

She wont miss a lambic night (and isnt happy that Roger is moving it to Bank Street in the future, as that isnt her style of food).

Reassure her. I'm going to do a lambic-with-Josh night at Bank Street, but it will be different from the all-purpose tasting night at the Public House, so that people can do both if so inclined.

I agree with the "one drink of my beer" approach, but it just doesn't seem to work with all of them. I never said they wouldn't try anything new, they just never like it. I have been trying the one taste mrthod with my wife for ten years to no avail. The beers she dislikes the least seem to be Belgian, which I don't care for. I think most of the problem is that I am having them taste beers like Hoptimus, Alpha King, Two-Hearted, Centennial IPA and it is too much for their lite taste buds or maybe they just don't like hops. It is hard and an insult to recommend a beer that tastes like Bud lite.

Then stop giving them hops.

I mentioned gueuze as one many dont like, but I had one friend who basically wasnt a beer drinker who fell in love with it. She wont miss a lambic night (and isnt happy that Roger is moving it to Bank Street in the future, as that isnt her style of food). She recently, in a complete surprise to me, drank an entire pint of my homebrewed porter, because she liked its chocolatyness. It seemed completely outside of her taste boundaries but hey, I was wrong this time.

I personally found that in most cases the move from macro to good works better with dark beers than hoppy beers. Im a big believer in the deep end theory of learning, but brown ales, porters, stouts, dopplebocks, seems to be the proper deep end, not the hoppy deep end. I think it is that they are scary looking but then have familiar and comforting flavors (if not beer flavors that are familiar). Hops are a entirely new flavor profile. And I love a two-hearted. I just dont use it as starter teaching tool.

I drink hops, and black beer scares most people. You can't convert them all. Newcastle is usually my go to beer for starting the conversion. It has a familiar color and a mild sweet flavor. That is the beer I used to convert the first two. The others were never really beer, even lite beer drinkers until the past few years. Now they think Bud Select is the greatest shit ever. It is a hard sell when someone is telling you how tasty Bud Select is. Some people just might actually like the stuff.