Rob_DeLessio wrote: You can roast it, and it should perform well....it's not for steaks at all...
Mmmmm.....I would tend to pretty-much-kinda-sorta-strongly disagree. I was just in there today and they had "no roll" Rib-eyes (at around $6.50 a pound) that looked every bit as good as some of the better "Choice" steaks I've seen around town lately. I settled on a "no roll" whole beef tenderloin which I paid $4.44 (!!!) a pound for. After breaking it down there is no doubt in my military mind these steaks will be every bit as good as anything you'd pay three times the price for.
By definition "no roll" beef is simply beef that hasn't been graded...and if I may be so bold as to point out that a large amount of your <insert raised pinky finger> grass-fed-locally-raised-beef is by definition "no roll" because the farmers have made a conscious decision not to have their beef graded.
In a nutshell..."No Roll" is absolutely NOT an indication of quality...