Steve P wrote:Let's take one of those Dogfish Head goofier-than-sh** beers as an example. At (what ?) $8.50 for 22 ounces (which is probably a low ball guess) that runs ya <cha-ching> almost 39 cents an ounce OR (if you prefer) over $28 Dohhhh-lers for the equivilent of a six pack...All of this for beer that, if people were completely honest, most people would just as soon pour down the sink after the first sip (come on now beer geeks, you know what I'm talking about)

Okay, for the record, I am not a huge fan of many of the Dogfish Head beers with other junk in them, though I do make an effort to try many of them. The other day I was having a joke with the beer buyer at Old Town about how I don't want to see any more beers with crazy spices or hog's heads thrown in the fermenter or wherever they put that stuff. But most of those DH big boys are 750s not 22 oz, though that only buys you 3 more ounces so the per oz cost would be 34 cents. Just sayin', if you're pinching pennies, then at least get the math right.
Here's my problem with 22s (or pint + 6), 750s, whatever. If you're going to make a beer with some weird stuff in it, who really wants that much of it? And then you've got to finish that much at one sitting. No thanks. Even for not so funky beers, 9 times out of 10, when I am at a brewpub, I ask for 10 oz pours so I can taste more of the brewery's line, if there's more than 2 or 3 available.
For those off us on the KY side of the river, I think there are some wholesale level taxes that get passed on to the customer. For spirits and wine there is an 11% tax at the wholesale level. So our markup comes on top of that (meaning if the markup on the product is 20%, 2% of that is actually markup on taxes paid to the state, not actual cost of goods), then you pay another 6% at the register. I honestly don't know if that's the case for beer, but I do know that our margin on beer is tighter than on wine and liquor and we actually make so little money on corporate product that it is only barely made up for in volume. I'd be interested if David or Roger have any insight to offer on the economics of 22s over 12oz six packs. Maybe less expensive front end cost for the bottling hardware?