John Greenup wrote:In all fairness, from a marketing perspective it was a very sound tactic -- what better way to generate trial for a new product than give away samples....YUM/KFC just did a sub-par job of anticipating demand and it was poorly executed...
Agreed John. Sampling is the BEST way to promote a new food product. But jeez, a national campaign on one of the most popular daytime TV shows and the affiliated website advertising free food during the nation's worst economic depression in years... what did they THINK was going to happen? How can you not see that coming? Then they have the gaul to run the You tube ad which in essence says,
"Hey we're really sorry for the great inconvenience, here's a few MORE hoops to jump through. "
I'm sorry, chain or not this was a very damaging campaign that will end up costing them customers in the long run.