Brad Keeton wrote:I was really under the impression that until recently, Fat Tire was unavailable east of the Mississippi River.
I want to say 3 years ago they hit St. Louis, 2 years ago Chicago, last year Tennessee, this year Indiana and Wisconsin. They are slowly moving eastward. I think it is a very smart distribution method that they are choosing. They build up huge demand in the states that don't have their products, then slowly move into new territories so that they don't overburden their brewery. It allows them to expand in a very well planned manner.