Adrian Baldwin wrote:Ummm, okay. I could see your point if we were talking Panini or French Bistro cuisine or something...
Not sure how Europe suddenly factors into a conversation on regular ole' Deli Sandwiches (Like the Turkey on Wheat I referenced)...
This may be a shocker -----> but it just so happens that I grew up in the 'midwestern United States', (not Europe) so I suppose those are the flavors I typically look for in my lunch sambo at 'Mom & Pops Deli' as opposed those from the Old World.

Europe does factor in, in that the first U.S. delicatessens were established by European Jews, Italians and Germans ("Delicatessen", in German, means "delicate", i.e. "fine" foods.) All of which have a continuing tradition in creating the cured meats served on their sandwiches. These offerings have formed the tastes and expectations of a lot of people, and they are still provided by traditional delis in many cities.
Don't tell me you can't taste the difference between Oscar Meyer and a Kentucky smoked ham. That's the difference I mean, only it extends to liverwurst, mortadella, pastrami, etc.
It's not "just" deli meat. Cold cuts matter!