So I chatted with chef tonight and have some insights...
The whole 'American Brigade' concept has been a lifetime in the making. Early in his career, he fell in love with Escoffier's work and style and has worked through each of the 21 stations. He is in his 50's. He was given the highest award from the ACF for excellence in 19. It's kind of a big deal and something to be proud of.
The 'American Brigade' is meant to be leaner, meaner and stronger. The poissonier was responsible for nothing all day but fish for the king. With little to do, they grew fat, slow and dumb over time (to be honest.)
This kitchen will staff 5, but the techniques and exectution, etc. will be of the highest quality- he certainly isn't playing on this, promise.
Nor are they playing with the class of clientelle. They truly want this to be an upscale establishment, with great people mingling with great people. Nothing wrong with that, although I'm not a fan of the dress-code thing. That's ok, I'm sure they will bend if (x) shows up in jeans. Promise.
I know the GM and she's a beast (means she works hard and is very intellingent.) I know chef's food (umm- delicious.) They may have hit a bit of a PR miscommunication here, but these are fine folks trying to do thier best. Give them thier bone, please.

PS. By the way, everybody is (x), because you never know- the great one's don't anounce themselves.