by Ken Wilson » Sat Feb 04, 2012 3:49 pm
I've been walking and driving past the Bruegger's site every day for a month now. I had a theory they would soft-open today, but I drove past it at 10 this morning. Nope. We went by at noon, and saw firemen carrying Bruegger bags. I stopped the car. My wife and I ran in and told them how much we were anxious to get real bagels. They were actually still training, but with real bagels. We had just had 'bagels' elsewhere, but I couldn't refuse a free one: Salt with onion-chive cream cheese and a cup of coffee. They are, indeed, real. What a relief. We're four blocks away, a five minute walk. Ahhhh...
This was a softer than soft opening. I think we got ours because we begged, but I bet they'd let others get some. The real soft opening is Monday - I think they said 1-6. The real opening is Tuesday, and they open at 6 am.
By the way, one of the owners said the company had just switched from Green Mountain to their own coffee two months ago. I was actually a little sorry about that: I had had GM in Rochester a lot, and found it a good coffee. I think being here has made me a more sophisticated drinker. I drink only Red Hot Roasters at home, and prefer South American and Asian beans. I'm not a fan of African coffees - too thin and fruity. Bruegger's coffee is pretty good, but not my style. Others may be quite satisfied. I don't have any idea how they're sourced.
But I am really happy - as happy as I can be about chain. There's just no one in town trying hard enough, especially since Dooley's left our neighborhood.