by Ken B » Mon Mar 28, 2011 3:41 pm
In spite of all the convo here, I think there's a little more to this than has been gotten into, though I'll admit I only scanned about half the preceding posts.
First of all, let me say that I love Hammerheads. It's pretty much at the top of my wife's and my "go to" list. We can get great food at a fair price there, and sure, the place is a dive/dump, whatever you want to call it, but we do not go out without 2 very young kids in tow, and they have handled them admirably every time we're in there, which I can't say for many places in town. They represent something to me that I have found sorely lacking in Louisville after having moved here from Chicago a little over a year ago: affordable, casual dining that at least references if not outright attempts to be very elevated food (and in some cases, drink). For my money, places that fit that description number around half a dozen. And, yes, I have done my homework.
I don't think the people behind Hammerheads want to just have a bar with good food. It's all folks from Seviche after all. I will say their "seat yourself" approach to managing the FOH is probably some part of the problem. Because I'm going out with my kids, I don't run into that problem, since we get anyplace so early the kitchen is still usually finishing prep rather than in full swing when we put our orders in. If you roll in there around 8 on a Friday or Saturday. . . well, I hope you have some fun apps on your smartphone to keep you busy.
I'm not sure what the breakout is on how much of their margin is coming off the bar (in spite of it being a bar, I'd guess the minority) or from the kitchen, but in the long run, they'll likely benefit from some more active management of the dining room. In part, the problem might be that when you open a place, and you have this more informed food approach that gets you traction on the internet or even print reviews, your demographic may be slightly skewed from what you imagined. Hopefully they'll respond in a way that brings folks back in that may have been alientated now, without losing their appeal to the unwashed art school dropouts.
The Wine Market
1200 Bardstown Road, Louisville, KY