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I need your opinions

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Deb Hall

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Re: I need your opinions

by Deb Hall » Thu Jan 20, 2011 11:30 pm

Kari L wrote:Having most of your sample be "foodies" and restaurant owners/managers/servers could tilt your results -- you might want to advertise elsewhere if you haven't already. :)

Took the survey -- less than a minute for me. ;)


Zack,

Depoending on what you are trying to measure this audience will definiely skew your results- we are inherently a group of people who research/interact on-line, and most of us would research restaurants on-line- that's one of the reasons we come to this Forum.

It would be interesting to compare this group'sa result to a group that has not fully embraced on-line technology ( potentially some senior citizens)

Deb.
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Zack Pennington

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Re: I need your opinions

by Zack Pennington » Fri Jan 21, 2011 2:49 pm

Thanks again for all the responses! You guys have definitely skewed my results, but also opened my eyes to some things I hadn't thought about. One trend that I'm noticing is that menu options and reviews are very important to people's choices and that location and price are very secondary. Also, I was unaware how vibrant and active this forum/community is, and I'm glad I've stumbled my way here.

The survey is also slanted because if you say "No" to "Do you use the internet to look up information about restaurants?" the survey ends. I'm not trying to find out how many people use the web in this way as I already have these stats from another source. I just wanted more insight about how restaurant websites and customers interact.

That said, if any of you are owners/GMs, I would love to interview 5-10 of you. I have an online survey you could take, we could speak over the phone or I can come to you. It's not for any media outlets and would be confidential, it's internal market research for my project.

Thanks

-Zack
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