Sorry, David! I'm off today so I have a chance to post!
Finally fixed a pot on Sunday since my sinuses have FINALLLLLLLY cleared up enough to taste again.
NO bitterness at all! Smooth is a way I'd describe it. It seemed to have a subtle (almost) sweetness to it. It had a full bodied flavor.
I tried it both black, and sweetened. I liked it both ways. The flavor was very pleasant, but not overpowering. I really enjoyed it. I could see where it would be nice with cream/milk too.
The packaging was beautiful! The box was had lovely pictures on top that complimented the label. We really liked the natural looking packing material too. It was a class act presentation!!!!