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TP Lowe

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It's a retail issue, but ...

by TP Lowe » Wed Feb 01, 2012 2:32 pm

... I think it belongs here.

Was buying some wine in a store connected to a large grocery chain (sorry - was in a hurry on the way home and nothing local was nearby). I took five bottles to the counter. The guy behind the counter said, "if you buy one more bottle, you get 5% off the total." I explained I had all that I needed for today and thanked him for the information. He said, "you can even buy one of these 99 cent bottles and still get the 5% off." I said, "no thanks, I don't like to game the system - I think it's unethical." The guy looked at me like I just came from Mars. I don't think I want someone like that working for me.
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Steve H

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Re: It's a retail issue, but ...

by Steve H » Wed Feb 01, 2012 3:11 pm

Sounds like good customer service to me. Certainly nothing unethical there.
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Re: It's a retail issue, but ...

by TP Lowe » Wed Feb 01, 2012 3:13 pm

Steve H wrote:Sounds like good customer service to me. Certainly nothing unethical there.

To be clear, I said I thought it would be unethical (by my standards, not his) for me to accept his offer. Didn't say he was unethical.
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Robin Garr

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Re: It's a retail issue, but ...

by Robin Garr » Wed Feb 01, 2012 3:13 pm

Yeah, I see what you're saying, TP, and admire your standards, but given that the store willingly offers the discount (and clearly isn't going below cost to make it happen), I'd give the guy slack and assume that he's trying to offer good (and friendly) customer service and not conspire with you to stick it to The Man.
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Re: It's a retail issue, but ...

by Richard S. » Wed Feb 01, 2012 3:17 pm

Having worked in retail, I'd even go beyond that and guess the clerk was required to offer the deal and would probably be reprimanded for not doing so. I don't see anything unethical on either side of the transaction.
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TP Lowe

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Re: It's a retail issue, but ...

by TP Lowe » Wed Feb 01, 2012 3:21 pm

Robin Garr wrote:Yeah, I see what you're saying, TP, and admire your standards, but given that the store willingly offers the discount (and clearly isn't going below cost to make it happen), I'd give the guy slack and assume that he's trying to offer good (and friendly) customer service and not conspire with you to stick it to The Man.


Didn't mean that at all, Robin. I just meant that I seriously doubt that the offer to buy a 99 cent bottle of something to get a $5 discount was what the store intended.

I love a good debate about ethics. And thanks for recognizing that mine are mine alone and not intended to reflect anyone else's.
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Re: It's a retail issue, but ...

by Robin Garr » Wed Feb 01, 2012 3:35 pm

TP Lowe wrote:Didn't mean that at all, Robin. I just meant that I seriously doubt that the offer to buy a 99 cent bottle of something to get a $5 discount was what the store intended.

I love a good debate about ethics. And thanks for recognizing that mine are mine alone and not intended to reflect anyone else's.

Got it! And I'd probably feel funny about buying a 99-cent item (which I probably wouldn't drink :lol: ) to make the six-pack. On the other hand, if I just wasn't thinking about it, I probably WOULD go back and pick up another bottle in my personal range to claim the discount. And I would appreciate the guy pointing it out.

So, with clarification, I don't think we're far apart on this. And who knows, maybe the discussion will prompt the guy to think.
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TP Lowe

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Re: It's a retail issue, but ...

by TP Lowe » Wed Feb 01, 2012 3:41 pm

Robin Garr wrote: On the other hand, if I just wasn't thinking about it, I probably WOULD go back and pick up another bottle in my personal range to claim the discount. And I would appreciate the guy pointing it out.


And I can take any criticism leveled for not doing exactly this!
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Steve H

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Re: It's a retail issue, but ...

by Steve H » Wed Feb 01, 2012 3:55 pm

TP Lowe wrote:
Steve H wrote:Sounds like good customer service to me. Certainly nothing unethical there.

To be clear, I said I thought it would be unethical (by my standards, not his) for me to accept his offer. Didn't say he was unethical.


Here's the part that I focused in on:

TP Lowe wrote:I don't think I want someone like that working for me.


To me, this implies he should lose his job. So, I was just standing up for the downtrodden retail clerk.
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Re: It's a retail issue, but ...

by TP Lowe » Wed Feb 01, 2012 4:01 pm

Steve H wrote:
TP Lowe wrote:I don't think I want someone like that working for me.


To me, this implies he should lose his job. So, I was just standing up for the downtrodden retail clerk.


Purely from a disgusting capitalist perspective, I wouldn't want $5 discount being offered for a 99 cent purchase. I doubt that was the store's intent. If it was, sell your stock in large grocery chain.
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Re: It's a retail issue, but ...

by Kari L » Wed Feb 01, 2012 5:12 pm

But it obviously wasn't a 99 cent purchase if the 5% discount would have been $5...it was a $100 purchase. Big difference. I don't think the cost of the 6th bottle matters so much as the cost of the entire sale. You are still only getting 5% off of each bottle. If you bought a more expensive bottle, your discount would be more than $5. You would only be getting 5 cents off of the cheap bottle, more off of the more expensive ones.

I agree that he was just trying to offer you good customer service. The store wants you to feel like you got a good value for your hard-earned money so you will come back and spend more. He is just the face representing the store.
Last edited by Kari L on Wed Feb 01, 2012 5:13 pm, edited 1 time in total.
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Brad Keeton

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Re: It's a retail issue, but ...

by Brad Keeton » Wed Feb 01, 2012 5:13 pm

Was is $5 off the entire purchase, or 5% off the entire purchase? I see both referenced in the thread...
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TP Lowe

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Re: It's a retail issue, but ...

by TP Lowe » Wed Feb 01, 2012 5:14 pm

Brad Keeton wrote:Was is $5 off the entire purchase, or 5% off the entire purchase? I see both referenced in the thread...

It was 5%, but I spent just about $100.
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Re: It's a retail issue, but ...

by Ken B » Wed Feb 01, 2012 11:40 pm

You know, if it was Kroger, that guy who you thought was just a clerk might well have been the buyer or wine manager. It is his job to move volume. Even if it is cheapo stuff. He was doing his job. The 5% break you'd catch on the remaining 5 bottles still brings in the sale within their margins. Period. No retail operation is a charity, no matter how they make it look to you.
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Re: It's a retail issue, but ...

by Jeff Cavanaugh » Thu Feb 02, 2012 9:58 am

TP Lowe wrote:Purely from a disgusting capitalist perspective, I wouldn't want $5 discount being offered for a 99 cent purchase. I doubt that was the store's intent. If it was, sell your stock in large grocery chain.


I'd say in most cases the long-term benefits to providing good customer service (including telling customers about discounts they weren't aware of) will outweigh the short term revenue loss of giving the discount.

Whole Foods and Trader Joe's are both known for doing stuff like this - giving away items for free, opening packages to let customers sample them, etc - that hurt the bottom line immediately but do a lot to promote customer loyalty over the long run.
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